Signs basically have three main purposes: 1) give direction and location, 2) branding and 3) take an action. For example, a roadside sign for a taco truck might have an arrow, the logo of the business and “Tacos Two for the Price of One. Today only!” This accomplished all three purposes in one sign: direction,...Read More

Customers and clients often say one thing, but what they really mean can be quite different from the face value of their words. Here’s what they say, what they mean and how to respond. “If you help me out on this order (ie., sell it to me cheap), there will be many more orders in...Read More

Business activity has definitely picked up in Kona in 2014. As a business that works with tens of small and medium-sized companies at any one time, we have our finger on the pulse of Kona business community. Winter 2014 � Good Times Continue Most of the tourism related businesses had a good high season: December...Read More

Need a ginormous poster, banner, or sign? We can help! Kona Impact has been making large signs, banners, and posters for years. We can do up to 51 inches in one dimension and up to 150′ (yes, that’s feet!) for the other dimension. So, for example, if you want a 4′ x 6′ banner, we...Read More

Anyone who works in a business that makes things probably knows this saying: “Price, Quality, Time—pick two.” That means, of course, that you can’t have excellent quality done quickly and at the best price. You can’t, for example, make a Steinway piano quickly, at top quality, and cheaply. Makes sense for a lot of things....Read More

In the old days of sign-making there were basically two options: painting and laying pre-cut pieces of colored vinyl on a substrate (wood, pvc, metal, or banner material). The painting option is pretty straight-forward: paint can be mixed to just about any color and if applied to wood, you can create gradients (think the colors...Read More

“Times are tough. Business is bad. People can’t find jobs.” This is what we heard day in and day out a few years ago. “We’ve doubled our staff.” “We’re opening a new location and are looking for another.” “Do you know anyone who is looking for work?” This is what I’ve heard from clients just...Read More

Content, meaning words, pictures, or video, is essential for two reasons: 1) getting new customers to the website, and 2) providing information to those who do come. Nothing is more powerful than words on the page to be seen on the search engines. No content on your website equals no visibility on Google. We often...Read More

Many people subscribe to what we call the “Field of Dreams” view of online marketing: build it and they will come. In other words, a website will automatically attract visitors, and, those visitors will become customers. This, unfortunately, is seldom the case: websites, like physical stores (perhaps more so) require a lot of internal and...Read More

There is a lot of confusion about websites, Google and the online marketing in general. Many people think that all it takes to have a solid online presence is to make a website. Build it, and they will come. I am not sure why many people think the online world is any different from the...Read More