Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming...Read More
Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming...Read More
Anyone who has been in business in Hawaii knows that doing business here can be difficult. This is probably true of almost everywhere, but Hawaii does offer some unique challenges. They include local customs, unique market conditions, isolation, high costs, permits and the permitting processes, taxes, insurance requirements and many others. Here several things that...Read More
I had a good conversation with a client about this the other day. He asked, “How much should I plan on spending on online advertising?” It may seem like a fairly basic question, but it’s not. It’s an excellent question, one that goes to the fundamental issues of business and marketing. One answer is that...Read More
We made our first infographic today. These are a visual representation of data or text. Taxes were on our minds, so that was the topic. You can download the graphic here: Is Hawaii unfriendly to small business? Permission is granted to freely distribute as long as the graphic or pdf remains as is, unedited.Read More
“Toto, I’ve a feeling we’re not in Kansas anymore” Dorothy, girl lost in the Land of Oz “The more things changes, the more they stay the same.” Alphonse Karr, French novelist There is a constant pull, a tug of war, between the sides that argue Hawaii is a unique land, a place like no other,...Read More
Most markets are brutally efficient. Start doing a bad job providing products or services to your customers and someone else will. Become arrogant and over price and a competitor will come in and eat your lunch. At Kona Impact we have worked with hundreds of businesses over the years, many of which have thrived because...Read More
Business Leaders: What Sets Them Apart? We all have come across business owners who have an uncanny ability to inspire and lead. These are the business owners who seem to make effortlessly astute decisions and guide the business and its employees to success. At Kona Impact, we have worked with around 400 businesses over the...Read More
Signs basically have three main purposes: 1) give direction and location, 2) branding and 3) take an action. For example, a roadside sign for a taco truck might have an arrow, the logo of the business and “Tacos Two for the Price of One. Today only!” This accomplished all three purposes in one sign: direction,...Read More
Customers and clients often say one thing, but what they really mean can be quite different from the face value of their words. Here’s what they say, what they mean and how to respond. “If you help me out on this order (ie., sell it to me cheap), there will be many more orders in...Read More
