Category

Business Essentials
At Kona Impact we meet a lot of entrepreneurs. We also see several “want-a-prenuers”, people who are always thinking about starting a business, but for some reason fail to get anything going. These are the people who have a lot of ideas, so many, in fact, that they will often come to Kona Impact and...
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Exceptional customer service is not a destination; it is a process of evolving and becoming better. I seldom see a business that does everything right all the time. At the beginning of this year, Kona Impact set out to improve all our processes, from our invoicing and billing systems to our project management and communications...
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This blog post is no joke! Here are five foolish errors people make with the online marketing for their business: Not having a website! We all know that the internet is where people look for goods and services. It’s where we look for restaurants, plumbers and hotels. It’s where we make reservations, buy stuff and...
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Kona Impact sells signs…a lot of signs. From foam core displays to semi-permanent building signs to temporary banners-we sell them all. Our goal is to always provide quality signs at reasonable prices in a quick and timely manner. This guide is a way to help you develop win-win relationships with your sign supplier. The most...
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Kona Impact has worked with hundreds of businesses over the years. We have worked with many start-ups and established business—big and small. While every business is different, for certain, there seems to be a common set of characteristics for the most successful entrepreneurs with which we work. The top Kona entrepreneurs… Have exceptional communication skills....
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Occam’s razor is an important and useful idea for trouble-shooting: if there are many possible causes, the one with the least assumptions should be chosen. In other words if there is a complex problem and a simple solution, go for that! Unfortunately, many confuse this for the “if I have no other information, it must...
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We had a local business call the other day in a panic. Their website, which was not hosted or managed by Kona Impact, was gone. We quickly determined that the issue was relatively minor, because though they did not pay for their domain registration, and it was still in their registrar’s grace period. All they...
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I’ve been thinking a lot about customer service lately. As such, I decided to take one day, a Saturday, and keep a look out for instances of awesome customer service. I didn’t consider things like “thank yous” and incentives; I wanted to identify three businesses that do things that have little or no cost, ideas...
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The vacation rental industry in Kona, Hawaii has two rates: “high” season and “low” season. The variation in room rates can be as much as 50%; that is a condo that goes for $200/night in February can go for only $100/night in May. The price of condos is elastic. Hotel, air fares and car rentals...
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If you have a website you have, not doubt, received many email offering you website design, search engine optimization, search engine marketing and social media marketing services. If your own and operate many websites like we do at Kona Impact, you will receive tens of these email a day, as well as a handful of...
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