Fear of making decisions and moving forward can be a business killer. Not taking action, whether it is a new online marketing campaign or buying some new equipment, will guarantee that tomorrow is the same as today. That’s right, no action guarantees that your status tomorrow will be the same as today. Don’t seek new clients; voila, you have no new clients.
Now, let’s take the business owner who knows that she doesn’t know but, after looking at the issues, decides to move forward with a new website, a marketing campaign or add some graphics to the store windows. Sure, she has taken a risk–expended capital and time (another form of capital–but we know for certain that she will have a different future than if she didn’t do anything. Only when you seek out new opportunities do you find them
Waiting in a morass of “analysis paralysis” is not action. It guarantees no movement.
Sure, the unknown can be scary and full of risk, but avoiding all risks is not how businesses become successful.
At Kona Impact, we specialize in helping clients get beyond analysis paralysis and start taking action. We sincerely believe having us as your coach, adviser, helper, advocate, etc, will reduce your risk and maximize your opportunities. We work with hundreds of businesses a year and have a pretty good idea of what is fruitful and fruity, what is useful, and what is useless.
Hiring an experienced, professional team does not guarantee success. It does, however, help you make decisions that set you up for the best opportunities for success.