Everything has a cost. This, most would agree, is a fundamental truism in business. The cost might be in capital (money), time (labor, money), or in opportunity cost (the cost of choosing one course of action over another). Paying with capital is pretty straightforward. The cost of a new printer, for example, is $XXX.XX. But,...Read More

The other day I came across a really poor construction job. The job was to resurface some areas, and lo and behold, a week after they finished a strong rain washed away a lot of paint and created bubbles in many places. When a licensed contractor stopped by our office, he commented on the poor...Read More

Like it or not, Hawaii Island is a vehicle-dependent place. Very few people live walking distance to tores, and the best of the island–the beaches and countryside–are always a drive away. This makes your car or truck an ideal way to promote your business. The simplest way to do that is car magnets. These are...Read More

We do a lot of printing and signage projects for conventions and expos on the Kohala Coast. For most businesses it is far more convenient to have us print the files and mount them on foam core or other material. Shipping is a hassle and the odd dimensions of signs make them unwieldy to carry...Read More

At Kona Impact, we always try to look at things from the customers’ point of view. That is, we try to do business the way we like others to do business with us. Makes sense and seems to have worked pretty well so far. This is the approach we take to rush fees. Our policy...Read More

The most crucial part of deciding on a business name is to ensure you are not violating another business’s copyright or trademark. Choosing, for example, “Pepsi Hawaii Marketing” is just a bad idea, and you will likely end up with problems down the road. This blog post does not deal with these issues: check with...Read More

Hawaii is a great place to do custom design work because of the wide variety of influences on local culture. From Japanese characters to Pacific Islander-inspired designs, we live in one of the world’s great places for design inspiration. We recently did a really fun project for a client. He came in and said he...Read More

Imagine you’re planning a trip to Tokyo. You do what most people do and start searching online for hotels, restaurants and things to do. Simple, right? Now imagine that all you come up with sites in Japanese and in English. If you’re like most people, you’ll spend your time and money on the businesses that...Read More

At Kona Impact, we work with a lot of online stores. One of our most important conversations with our clients is how they want to set up shipping rates for their products. Most tend to say, “I want the shipping cost on the website to be what shipping costs me.”  Our answer is always, “do...Read More

K.I.S.S. could be the tireless rock group, but at Kona Impact it means Keep It Simple S%^$#*. We say it just about every day, and the principle guides most of our design work. In essence, it means that creating complexity in message, design, navigation, story telling, signage or just about anything else should be avoided...Read More