This book is simply a great read on the idea of viral marketing. How does a product or idea market itself? That is, what characteristics give it a life of its own and take it to a place well beyond any traditional marketing dollar spend. This is what every business wants: products or services so […]
We often hear, “How long will a sign last?” Our snarky inner selves would love to answer, “Six years, forty-seven days”, but we know that’s not what the client is really asking. The client wants to have some idea, ballpark even when the sign will need to be replaced. We still can’t give a very […]
Kona Impact has been making COVID signs since the beginning of the pandemic. Many, Kona Impact included, thought the pandemic would be reasonably short-term, but we now know it’s going to be around well into 2021. We also know that the number of visitors will begin increasing in mid-October, which will mean many businesses will […]
Hawaii is one of the only places that I know–the other is Singapore–where everyone is a minority. No one group has a plurality. We’re about 30% Asian, 25% White, 10% Hawaiian and Pacific Islander, and most remarkably, about 25% who identify as multi-ethnic–the highest percentage in the U.S. This is one reason I love Hawaii […]
At Kona Impact we don’t plan for making the same sign twice: we want to make the best quality one we can make, using the most appropriate materials, once. In other words, we don’t make signs or vehicle graphics we know will have an unnecessarily short life. It’s simply bad business to not offer our […]
Kona, Hawaii’s economy has been hit very hard by State and County’s response to the COVID pandemic. We’re somewhere around 16% unemployment in Hawaii County, which I would presume is higher in the tourism-dependent Kona region. Many businesses have closed, and many are operating at only a fraction of capacity. Tourism is down about 99%. […]
Kona Impact recently completed a cut vinyl installation on a Mokulele Airlines plane. We applied the logo and the name. This job was especially difficult because of the rivets and the need to conform to them. This is the second time in one week where we were called to finish projects that other companies in […]
Change is fundamental to life and business. How can you get a recalcitrant client to place an order? Why does the boss stick to outdated technology that no longer works? Why did a new product or service flop? Why, despite abundant evidence, do we stick to demonstrably false ideas? “The Catalyst – How to Change […]
We all know this is a difficult time for many businesses. Some have seen their income drop precipitously, while others have seen more modest declines. The spirit of the business community is also quite dismal, with many that I know of questioning whether they want to continue into the future. Despite some signs of hope, […]
When I started Kona Impact nearly 14 years ago, I had a few goals: I wanted to enjoy what I do, who I work with, and where I work. Life, I had figured out, was way too short to not find joy in everyday life. I didn’t want a job that would be mental drudgery. […]