Business Book Review
contagious by jonah berger
This book is simply a great read on the idea of viral marketing. How does a product or idea market itself? That is, what characteristics give it a life of its own and take it to a place well beyond any traditional marketing dollar spend. This is what every business wants: products or services so...
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jonah berger's the catalyst
Change is fundamental to life and business. How can you get a recalcitrant client to place an order? Why does the boss stick to outdated technology that no longer works? Why did a new product or service flop? Why, despite abundant evidence, do we stick to demonstrably false ideas? “The Catalyst – How to Change...
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