Many people subscribe to what we call the “Field of Dreams” view of online marketing: build it and they will come. In other words, a website will automatically attract visitors, and, those visitors will become customers. This, unfortunately, is seldom the case: websites, like physical stores (perhaps more so) require a lot of internal and […]
Here is a vehicle we ‘blinged” with see-through window graphics. From outside the car–an awesome little Mini Cooper–there is a tiger on the window. From the inside looking out, visibility is not impaired. It’s see-through. Kona Impact can do see-through graphics on any glass surface–car windows and store windows. It’s a great way to use […]
There is a lot of confusion about websites, Google and the online marketing in general. Many people think that all it takes to have a solid online presence is to make a website. Build it, and they will come. I am not sure why many people think the online world is any different from the […]
Kona Impact is proud to announce two new releases–an app for Android phones and an app for ios (iPhone and iPad) devices. You can find find the Android app here and the ios app by searching “find coaches” on iTunes. Both apps can be found and downloaded on your phone or mobile device. Both are […]
Color is the most fundamental element of design. For example, a red shirt, even with the same cut and fabric, conveys a different feeling and sense than the same shirt in black. We often hear clients say they want a particular color because it conveys some essential meaning of the business. This is usually true […]
Kona Impact is proud to see the launch of Find Coaches. This website is a directory website for coaches–not the traditional type of “coach”-soccer, baseball, etc–but a new and rapidly growing field of personal coaching. This includes Life, Business, Wellness, ADHD, Retirement and many more avenues of personal coaching. These coaches are for people who […]
Fear of making decisions and moving forward can be a business killer. Not taking action, whether it is a new online marketing campaign or buying some new equipment, will guarantee that tomorrow is the same as today. That’s right, no action guarantees that your status tomorrow will be the same as today. Don’t seek new […]
Remember the old days when THE place to advertise was the yellow pages? Businesses would take out huge, full-page ads, because, well, they worked. That, however, was in the early 1990s. Nowadays, most businesses do not even bother with paid yellow pages ads, because they are expensive and mostly ineffective. Some people say the same […]
Everything has a cost. This, most would agree, is a fundamental truism in business. The cost might be in capital (money), time (labor, money), or in opportunity cost (the cost of choosing one course of action over another). Paying with capital is pretty straightforward. The cost of a new printer, for example, is $XXX.XX. But, […]
We certainly do not claim to be a “green company”, but we like to say that we seek to reduce our environmental impact. Here’s what we do: 1. All green waste–coffee ground, filters, banana peels, apple cores, etc.–is composted and used in our gardens 2. Paper waste is shredded and used in our worm farm, […]
