Blog

J-A's Auto Detailing in Kona, Hawaii

At Kona Impact we love working with entrepreneurs. There is nothing more satisfying than helping entrepreneurs–young and old–with the tools they need to succeed. We love to see hard-working people succeed and grow their businesses. One person we’ve helped recently is Jon from J-A’s Auto Detailing. When he came to us he had already attempted […]

Happy Labor Day – Back on Tuesday

To all the men and women that do the work that keeps this country moving forward, we salute you! Kona Impact is looking forward to a long weekend, and will be closed from 4pm today (Friday, August 30) until Tuesday morning.

Project Completed: Kailani Tours Hawaii

One of the great things about working with local businesses is that we get work with some of the premiere service and product providers on the island. We can experience their professionalism, commitment to quality and truly understand who they are and what they hope to achieve with their business. It is often the case […]

How many colors can I have on my sign or banner?

In the old days of sign-making there were basically two options: painting and laying pre-cut pieces of colored vinyl on a substrate (wood, pvc, metal, or banner material). The painting option is pretty straight-forward: paint can be mixed to just about any color and if applied to wood, you can create gradients (think the colors […]

Business Boom in Kailua-Kona, Hawaii?

“Times are tough. Business is bad. People can’t find jobs.” This is what we heard day in and day out a few years ago. “We’ve doubled our staff.” “We’re opening a new location and are looking for another.” “Do you know anyone who is looking for work?” This is what I’ve heard from clients just […]

Ways to Sell More Online, part III – Create Content

Content, meaning words, pictures, or video, is essential for two reasons: 1) getting new customers to the website, and 2) providing information to those who do come. Nothing is more powerful than words on the page to be seen on the search engines. No content on your website equals no visibility on Google. We often […]

Advertise! Advertise! Advertise!

In the last post we looked at differentiation–developing products and services that are different from what everyone else has. Today, we’re going to look at advertising. Very few people will stumble upon your website. There are hundreds of billions of web pages out there. A new website is like a restaurant in the desert with […]

Three Ways to Sell More Online, part I

Many people subscribe to what we call the “Field of Dreams” view of online marketing: build it and they will come. In other words, a website will automatically attract visitors, and, those visitors will become customers. This, unfortunately, is seldom the case: websites, like physical stores (perhaps more so) require a lot of internal and […]