Every week, I get SPAM email pitches to buy email lists in my Inbox. Ironic, isn’t it? I have also come across many ways to buy email lists online. I’ve even seen software that will scrape websites, LinkedIn profiles, and Facebook profiles for email addresses by zip code. As appealing as they are, Kona Impact […]
I strongly believe in keeping my political beliefs out of the office. My office is where I do business, and I meet an incredible variety of people of all political persuasions–from anarchists to the far left and right. Most are somewhere in between, but where they are on the political spectrum is not of any […]
There has been a lot of talk recently about an impending recession. For certain, the stock market has had some huge losses lately; inflation is very high; supply chains are a mess, and nearly every business is short of competent staff. Taken together, as well as adding an inflated housing market, rising credit card debt, […]
We Value and Support Our Clients We hate wasting money, ours or our clients. If there is a way to save our clients some money, perhaps by substituting a material for a more appropriate one, we will discuss it with the client. We do not believe the customer is always right. For example, we’ll have […]
All signs have a lifespan in Hawaii. Banners are the classic temporary sign. They work wonderfully as an inexpensive temporary sign, but we always caution our clients that they are not going to last years outdoors (though, if protected from sun and wind they can). Wood, in our experience, is almost always a horrible sign […]
One of the must punch-to-the-gut moments during the COVID pandemic was when a local police officer threatened to arrest the owner of the neighboring business if she opened her business. When I saw the cop circling the parking lot a few times the next day I knew he was serious….and something had gone drastically wrong […]
First, let me say that I’ve always believed in following policy and procedures that are supported by the current best understanding of the scientific community. Follow the science. Simple. To that end, I have been double-vaccinated and boosted. I used the highest-grade masks I could: N95. I kept my distance and installed several HEPA filters […]
We know that some of our customers want “forever” signs. This might be a special sign in the lobby or one that is outdoors. One option for this type of sign is to make it out of metal. You’ll often see these one rock walls for business properties and condos. The alternatives–wood, PVC, cast plastic–have […]
Not so long ago, I was talking with an employee of a local company. I asked her how she likes working there. She said, in an exasperated tone, that her boss “just sucks all the air out of the room” when he’s in the office. That expression has been stuck in my head since then. […]
My city is small and living on an island guarantees a small market, but I will do my best to make sure that every potential customer in my location knows that I exist. I may not be the smartest person (that’s for certain), but I will work harder and longer than those who rely purely […]