One of the most gratifying parts of running Kona Impact is to help locally-owned small and medium-sized businesses. These are the engine of our economy, and they are the companies that do and sell the things that make living in Kona, Hawaii more comfortable. Tamarock Construction is one such business. They are specialists in all […]
A little rant on a Friday morning: Here are my Top Ten Pet Peeves when running Kona Impact
One question we always get is, “How long will this last?” It’s a great question. We will usually respond with some questions of our own: 2. If outdoors, will it face North, South, East, or West? 3. Will it be in a particularly hot area (low elevation, by the ocean)? 4. Is the area particularly […]
One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving […]
Kona Impact has worked with tens of restaurants over the years. We spend a lot of time doing marketing research and activities for many businesses. Grow Your Restaurant in Hawaii Our top ten marketing activities for restaurants, though they most certainly apply to many businesses.
Every week, I get SPAM email pitches to buy email lists in my Inbox. Ironic, isn’t it? I have also come across many ways to buy email lists online. I’ve even seen software that will scrape websites, LinkedIn profiles, and Facebook profiles for email addresses by zip code. As appealing as they are, Kona Impact […]
I strongly believe in keeping my political beliefs out of the office. My office is where I do business, and I meet an incredible variety of people of all political persuasions–from anarchists to the far left and right. Most are somewhere in between, but where they are on the political spectrum is not of any […]
There has been a lot of talk recently about an impending recession. For certain, the stock market has had some huge losses lately; inflation is very high; supply chains are a mess, and nearly every business is short of competent staff. Taken together, as well as adding an inflated housing market, rising credit card debt, […]
We Value and Support Our Clients We hate wasting money, ours or our clients. If there is a way to save our clients some money, perhaps by substituting a material for a more appropriate one, we will discuss it with the client. We do not believe the customer is always right. For example, we’ll have […]
All signs have a lifespan in Hawaii. Banners are the classic temporary sign. They work wonderfully as an inexpensive temporary sign, but we always caution our clients that they are not going to last years outdoors (though, if protected from sun and wind they can). Wood, in our experience, is almost always a horrible sign […]