We’re officially at the mid-year point for 2015. It’s a great time to see what’s been changing in online marketing. It’s also a great time to state some basic facts that are time-tested. First, here are four big changes in online marketing: Local search is where it’s at for most businesses. These are searches for...Read More
There are a few things that I use every day to ensure that I stay connected, remember ideas and allow me to stay productive online. I thought I�d share them, as they are all great ways to improve your business productivity. My favorite recent discovery is Dashlane. If you�re like me, you have tens of...Read More
I’ve had some good chats with clients this week about their marketing efforts. Some were sharing successes, and some were looking for ways to reinvigorate their businesses and sales. The one thing that was clear is that good marketing takes creativity and sustained effort. Here is a list of opportunities that you might help your...Read More
Every business has to deal with unsatisfied clients or customers. At times, customers are irate and spewing all sorts of words, which they often regret, and at times the client just quietly finds another provider and moves on. As a consumer, I tend to take the latter approach; if a business does me wrong—at least...Read More
Ask most small business owners where their customers come from and they will have a pretty good idea. For example, at Kona Impact, we ask every new client how he or she heard about us. The answers usually contain one or more of the following: referral from another business, saw our vehicle, saw a sign,...Read More
There are very few business owners I know who have not failed at least once in business. I certainly have. In 2000, I had a website that was similar to ideas behind the condo listing sites like Home Away and VRBO. A lot of money went into the development of the website, but, alas it...Read More
As the economy improves, a lot of people are thinking about starting new businesses or extending the reach of their current businesses. We probably meet at least ten new entrepreneurs at Kona Impact each month. Some have an old idea with a new twist while others are looking to create a new category of business...Read More
Marketing is much like putting a jig saw puzzle together; it is hard to see the big picture with only a few pieces. We often see what I call the “Social Only” strategy. This is characterized by a business owner or employee relying on Facebook or Twitter for marketing messages. I also call this the...Read More
On April 21, Google rolled out an update to its search engine focused on mobile sites. Read more about it here: http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html. This will affect every business with a website—for good or for bad. We have all come across a lot of websites on our phones that are nearly impossible to read because they are...Read More
Earth Day 2015 at Kona ImpactWatch Full Movie Online Streaming Online and Download I have to admit that we are guilty of not always doing the right thing when it comes to the 3Rs: Reduce, Reuse and Recycle. I think our experience can be informative for other businesses in Hawaii and perhaps even provide some...Read More
