I came across an interview with Lee Paterson of Hula Daddy Coffee on YouTube a few days ago. The gist of the interview is how Hula Daddy went from inception to one of the world’s top-rated coffees in just ten years. What’s even more striking to me is how he wants to improve the level...Read More

Ok, here is how deep, dark secret of Google, Bing and Yahoo work: They index content on the internet. They analyze that content. When someone searches for something, the search engines match the search with content. The better the match, the more likely it will be shown high on the search engine results pages. An...Read More

The modern internet is now about twenty years old. The internet certain goes back longer than that, but the web, the graphical HTML-based internet of which we are all familiar is about twenty years old. I have been building websites and doing online market for about 17 of those years. Like everyone, the one consistent...Read More

At Kona Impact, we ask a lot of new businesses to describe what they do, who they are, and how they are different from other businesses. The conversation often goes like this: Client: We will excel at customer service. Us: How? Client: We will listen to and communicate with our customers often. Us: So, can...Read More

We had a state holiday last Friday and the weather over the weekend made hiking and going to the beach inadvisable. So, we had what I would call three “rainy days,” days that are perfect for working on organization and long-range projects that seldom get done on normal business days. Here are five things I...Read More

Most of Kona Impact’s clients have a love-hate relationship with social media and review websites. When they get a lot of positive reviews, they are, of course, happy. When a customer or client writes a bad review, they are not happy. When a competitor plays dirty, they are furious. How do competitors play dirty online?...Read More

Think about any sport you have played. Now think about how you became good at that sport. Your path to becoming good probably included about 90% participation, playing, and 10% “other”, which might include reading rule books and watching YouTube videos. Now think of starting a business. For certain, you need to spend time researching...Read More

We sell a lot of signs at Kona Impact. Just last week we made the following 200 sq ft of foam core (rigid back) signs for a large gathering for a hotel in Waikoloa 20-some real estate riders 20-some realtor signs: “for sale” and “open house” several hundred square feet of banner for school and...Read More

We had an interesting exchange with an outside website designer last week. He was doing some work on one of our client’s websites, which, in itself, is not that unusual. After we had given him the directions how to log into the website, he said he was unable to make the changes because he lacked...Read More

I hate networking! At least I hate the kind of networking where you put a big group of unconnected people in a room and people meander around like jellyfish trying to find a company or individual that will become a new client. Unfocused trade shows, networking groups and after hours all have the same problem:...Read More