To all the men and women that do the work that keeps this country moving forward, we salute you! Kona Impact is looking forward to a long weekend, and will be closed from 4pm today (Friday, August 30) until Tuesday morning.
One of the great things about working with local businesses is that we get work with some of the premiere service and product providers on the island. We can experience their professionalism, commitment to quality and truly understand who they are and what they hope to achieve with their business. It is often the case […]
Anyone who works in a business that makes things probably knows this saying: “Price, Quality, Time—pick two.” That means, of course, that you can’t have excellent quality done quickly and at the best price. You can’t, for example, make a Steinway piano quickly, at top quality, and cheaply. Makes sense for a lot of things. […]
In the old days of sign-making there were basically two options: painting and laying pre-cut pieces of colored vinyl on a substrate (wood, pvc, metal, or banner material). The painting option is pretty straight-forward: paint can be mixed to just about any color and if applied to wood, you can create gradients (think the colors […]
“Times are tough. Business is bad. People can’t find jobs.” This is what we heard day in and day out a few years ago. “We’ve doubled our staff.” “We’re opening a new location and are looking for another.” “Do you know anyone who is looking for work?” This is what I’ve heard from clients just […]
Content, meaning words, pictures, or video, is essential for two reasons: 1) getting new customers to the website, and 2) providing information to those who do come. Nothing is more powerful than words on the page to be seen on the search engines. No content on your website equals no visibility on Google. We often […]
In the last post we looked at differentiation–developing products and services that are different from what everyone else has. Today, we’re going to look at advertising. Very few people will stumble upon your website. There are hundreds of billions of web pages out there. A new website is like a restaurant in the desert with […]
Many people subscribe to what we call the “Field of Dreams” view of online marketing: build it and they will come. In other words, a website will automatically attract visitors, and, those visitors will become customers. This, unfortunately, is seldom the case: websites, like physical stores (perhaps more so) require a lot of internal and […]
Here is a vehicle we ‘blinged” with see-through window graphics. From outside the car–an awesome little Mini Cooper–there is a tiger on the window. From the inside looking out, visibility is not impaired. It’s see-through. Kona Impact can do see-through graphics on any glass surface–car windows and store windows. It’s a great way to use […]
There is a lot of confusion about websites, Google and the online marketing in general. Many people think that all it takes to have a solid online presence is to make a website. Build it, and they will come. I am not sure why many people think the online world is any different from the […]
