How do your clients or customers find you? Do you ask? One of the keys to successful local marketing, attracting and selling to people in your community, is gathering information about how people find you. One thing we do at Kona Impact is to ask every new client how they found us. Was it a […]
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Business Leaders: What Sets Them Apart? We all have come across business owners who have an uncanny ability to inspire and lead. These are the business owners who seem to make effortlessly astute decisions and guide the business and its employees to success. At Kona Impact, we have worked with around 400 businesses over the […]
Signs basically have three main purposes: 1) give direction and location, 2) branding and 3) take an action. For example, a roadside sign for a taco truck might have an arrow, the logo of the business and “Tacos Two for the Price of One. Today only!” This accomplished all three purposes in one sign: direction, […]
Customers and clients often say one thing, but what they really mean can be quite different from the face value of their words. Here’s what they say, what they mean and how to respond. “If you help me out on this order (ie., sell it to me cheap), there will be many more orders in […]
Business activity has definitely picked up in Kona in 2014. As a business that works with tens of small and medium-sized companies at any one time, we have our finger on the pulse of Kona business community. Winter 2014 � Good Times Continue Most of the tourism related businesses had a good high season: December […]
Understanding your supplier’s side of the issue is an excellent way to find a good workable solution. Businesses, for certain, exist to make money. That is their raison d’être. Your supplier may be raising prices to achieve profitability, maintain profitability because their expenses increased or expand profitability. If she is not making money on the product or service she is […]
Spend any amount of time researching online marketing online and you’ll soon start hearing an echo, actually a cacophony of echoes. This is because many companies just repeat the same old information again and again. They read something on a forum or on another website, take the information as fact, and then repeat it in […]
Here is a very common conversation we have had over the years: Client: I’m looking for some ways to advertise local clients. Kona Impact: Well, there is online, print, radio, television and direct mail. Include building and vehicle signage, too. What have you tried? Client: I blew a ton of money on yellow pages ads. […]
Read the title again; this is how NOT to succeed in Business in Hawaii! There are plenty of, “how to be successful in business” blog posts out there, so I thought I’d change things up and offer my understanding of why businesses fail in Hawaii. My perspective is that of an business owner who works […]
