A little rant on a Friday morning: Here are  my Top Ten Pet Peeves when running Kona Impact The clients who promise feedback on Monday and don’t do so until late Thursday and then expect their project done on Friday morning. Companies that continue to send unsolicited emails (SPAM) after we unsubscribe. Our neighbors who...Read More

One question we always get is, “How long will this last?” It’s a great question. We will usually respond with some questions of our own: Is it for indoor or outdoor use? 2. If outdoors, will it face North, South, East, or West? 3. Will it be in a particularly hot area (low elevation, by...Read More

One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving...Read More

Kona Impact has worked with tens of restaurants over the years. We spend a lot of time doing marketing research and activities for many businesses. Grow Your Restaurant in Hawaii Our top ten marketing activities for restaurants, though they most certainly apply to many businesses. There are times when I want to satisfy food at...Read More

Every week, I get SPAM email pitches to buy email lists in my Inbox. Ironic, isn’t it? I have also come across many ways to buy email lists online. I’ve even seen software that will scrape websites, LinkedIn profiles, and Facebook profiles for email addresses by zip code. As appealing as they are, Kona Impact...Read More

I strongly believe in keeping my political beliefs out of the office. My office is where I do business, and I meet an incredible variety of people of all political persuasions–from anarchists to the far left and right. Most are somewhere in between, but where they are on the political spectrum is not of any...Read More