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Project Completed: TEX Drive In

There are a handful of restaurants on Hawaii Island that everyone knows: Ken’s (Hilo), Jackie Rey’s (Kailua-Kona) Huggo’s (Kailua-Kona), Sam Choy’s Kai Lanai (Waimea), Krua Thai Cuisine (Kailua-Kona) and TEX Drive In (Honoka’a). Interestingly, Kona Impact has worked for all these restaurants over the years. Recently, we completed a website for TEX Drive-In. Famous for […]

Marketing is Now Free! (Or is it?)

I was listening to an audiobook this morning on the way to work. A statement, with considerable discussion after it, caught my attention, proclaiming that “marketing is now free.” Wow! Marketing is now free! Really? One thing that all business owners know is that nothing is free. Everything has a cost. For most businesses, the […]

Low Cost Provider? Think Again!

\We received a call the other day from a business that was looking to have a new website made. Within a few seconds of answering the call, we found ourselves in a familiar script: Caller: How much does a website cost? Us: It depends. Like a new car, some models and features can impact your […]

To A-Frame or Not to A-Frame?

We often have customers come to our office and ask us whether a particular sign is “legal”. Our response is always the same: We don’t know. We’re not lawyers. Check with the County. The County of Hawaii sign Code is 28 pages long, and, well, a bit detailed. In the end, the sign code seems […]

Beware of the Hidden Costs

I just saw an ad for a web design company with a great deal – $999 for a website. Wow, I thought, not bad, but what’s the catch? As I looked a little deeper, we could see the catch or catches easily. The first was “1 revision with additional revisions $95”. In the design world, […]