I just saw an ad for a web design company with a great deal – $999 for a website. Wow, I thought, not bad, but what’s the catch?
As I looked a little deeper, we could see the catch or catches easily. The first was “1 revision with additional revisions $95”. In the design world, especially the web design world, this is simply absurd. At Kona Impact, we have literally done websites where there have been upwards of thirty revisions. A revision is simply a change, so changing a color, font, background, logo placement, or word is a revision. It is inconceivable that a web design company would only offer one revision!
The downside for a client, the buyer, is that he or she will end up with a template website that is not customized at all. For one’s Grand Canyon family photos, this is fine, but for a professional business, one that wants to be found online and attract new customers, a template site is certainly not the way to go. In other words, you will take what they come up with, and because the revisions are cost-prohibitive, you will end up with something that is kind of like a pair of shoes that is two sizes too big (or small)–they may work, but they are not what you want.
At Kona Impact, we never set in stone the number of revisions for a website. In the end, we want the client to receive what he or she wants, and if it takes many revisions to get there–it usually does–we’re okay with that as we priced the project appropriately in the first place.
We don’t believe in hidden costs or using “bait and switch” pricing. Instead, we develop fair prices that allow us the time and resources to make a truly great website. The client wins because he or she knows the project cost at the beginning The client also knows that revisions are part of the process and are not going to cost extra. We win because we plan for the time and resources to get things done right.