I decided to do a post on a restaurant in Kona as part of my Small Business Shoutout series, but I could not decide on one, so I’m going to highlight several. They are all locally owned, some are Kona Impact clients, and they are all known for great food. I understand that the State […]
Bar Rescue, on the Paramount Channel, follows a familiar format: a failing business has an expert come in and make it right…all in a week of filming. The context is bars with some kind of foodservice. The show has seven seasons so far and is a staple on the Paramount, with reruns throughout most weekends. […]
Tourism in Kona, Hawaii, is the lifeblood of our economy. Hotels, restaurants, small retail, and all the businesses that are supported by them have had a significant part of their livelihood taken away from them since mid-March. Tour businesses and most hotels have had zero revenue, and most restaurants are operating at a fraction of […]
This book is simply a great read on the idea of viral marketing. How does a product or idea market itself? That is, what characteristics give it a life of its own and take it to a place well beyond any traditional marketing dollar spend. This is what every business wants: products or services so […]
We often hear, “How long will a sign last?” Our snarky inner selves would love to answer, “Six years, forty-seven days”, but we know that’s not what the client is really asking. The client wants to have some idea, ballpark even when the sign will need to be replaced. We still can’t give a very […]
Kona Impact has been making COVID signs since the beginning of the pandemic. Many, Kona Impact included, thought the pandemic would be reasonably short-term, but we now know it’s going to be around well into 2021. We also know that the number of visitors will begin increasing in mid-October, which will mean many businesses will […]
Hawaii is one of the only places that I know–the other is Singapore–where everyone is a minority. No one group has a plurality. We’re about 30% Asian, 25% White, 10% Hawaiian and Pacific Islander, and most remarkably, about 25% who identify as multi-ethnic–the highest percentage in the U.S. This is one reason I love Hawaii […]
At Kona Impact we don’t plan for making the same sign twice: we want to make the best quality one we can make, using the most appropriate materials, once. In other words, we don’t make signs or vehicle graphics we know will have an unnecessarily short life. It’s simply bad business to not offer our […]
Kona, Hawaii’s economy has been hit very hard by State and County’s response to the COVID pandemic. We’re somewhere around 16% unemployment in Hawaii County, which I would presume is higher in the tourism-dependent Kona region. Many businesses have closed, and many are operating at only a fraction of capacity. Tourism is down about 99%. […]
Kona Impact recently completed a cut vinyl installation on a Mokulele Airlines plane. We applied the logo and the name. This job was especially difficult because of the rivets and the need to conform to them. This is the second time in one week where we were called to finish projects that other companies in […]