I was listening to an audiobook this morning on the way to work. A statement, with considerable discussion after it, caught my attention, proclaiming that “marketing is now free.” Wow! Marketing is now free! Really? One thing that all business owners know is that nothing is free. Everything has a cost. For most businesses, the […]
We are giving away free USB flash drives to our next 25 new clients. These nifty flash drives make a nice bracelet and come in your choice of blue or blue.
We have received, as well as a few of our clients, an exciting and clever cold call pitch for search engine marketing services. The caller (often from a blocked number) says that he can make our website #1 on Google. With over 15 years of experience making websites and doing search engine marketing, I quickly […]
\We received a call the other day from a business that was looking to have a new website made. Within a few seconds of answering the call, we found ourselves in a familiar script: Caller: How much does a website cost? Us: It depends. Like a new car, some models and features can impact your […]
We often have customers come to our office and ask us whether a particular sign is “legal”. Our response is always the same: We don’t know. We’re not lawyers. Check with the County. The County of Hawaii sign Code is 28 pages long, and, well, a bit detailed. In the end, the sign code seems […]
Few things are more cost-effective for promoting a local business than vehicle graphics, especially in a town like Kailua-Kona, which is very vehicle-dependent. Whether it is a trip to Costco, a local restaurant, or the gas station, our trucks and cars are how we get around. So, why not make your vehicle a “mobile marketing […]
Part of what we do at Kona Impact is working with businesses on their online marketing needs. This include search engine optimization (SEO), setting up ad campaigns and general consulting for online marketing. Many of these clients come to us with a pre-existing website or involve us at the early stages of their website design […]
I just saw an ad for a web design company with a great deal – $999 for a website. Wow, I thought, not bad, but what’s the catch? As I looked a little deeper, we could see the catch or catches easily. The first was “1 revision with additional revisions $95”. In the design world, […]
One of our clients has a great way of describing the benefit of buying locally: raising the water level. By this he means that when our money is spent at locally owned businesses, the “water level”, the overall health and economic viability of all local businesses improves. At Kona Impact, we see this every day. […]
There are many charter boat operations in Kona, Hawaii, but few that we would recommend to serious fishing enthusiasts. High Noon is one to recommend. Experienced, patient and genuinely an enjoyable person to be around, Captain Dee offers an excellent (and in Kona terms affordable) big game fishing adventure in Kona. While it’s called “fishing” […]
