Blog

Time for a new sign in Kona?

Kona, Hawaii, can be brutal on signs. We have heat, sun, salty air, and wind to deal with. Our abundant sunshine is why many people are here, but it is also a major reason signs fade, warp, and deteriorate. It’s just a fact of life here; no sign lasts forever. At Kona Impact, we do […]

Konawaena High School Football Team Gets Some New Signs

Readers of this blog might recall that we donated a new logo to the Konawaena football team last year. Simply put, we love football and were very impressed with what Coach Walters and his sons were doing with the program. As a “recovering” teacher myself I know how young adults can benefit from discipline, positive […]

Setting Shipping for Online Stores

At Kona Impact, we work with a lot of online stores. One of our most important conversations with our clients is how they want to set up shipping rates for their products. Most tend to say, “I want the shipping cost on the website to be what shipping costs me.”  Our answer is always, “do […]

A Big New Sign in South Kona: Kona Gold Rum

Kona Impact has been working with Kona Gold Rum, makers of the best macadamia nut rum cakes in Hawaii, for many years. We have been delighted to see them grow, from a small bakery under the coffee museum in South Kona to their location across from Discovery Antiques (the red building on the Makai side […]

K.I.S.S. Sign Design in Kona

K.I.S.S. could be the tireless rock group, but at Kona Impact it means Keep It Simple S%^$#*. We say it just about every day, and the principle guides most of our design work. In essence, it means that creating complexity in message, design, navigation, story telling, signage or just about anything else should be avoided […]

Project Completed: TEX Drive In

There are a handful of restaurants on Hawaii Island that everyone knows: Ken’s (Hilo), Jackie Rey’s (Kailua-Kona) Huggo’s (Kailua-Kona), Sam Choy’s Kai Lanai (Waimea), Krua Thai Cuisine (Kailua-Kona) and TEX Drive In (Honoka’a). Interestingly, Kona Impact has worked for all these restaurants over the years. Recently, we completed a website for TEX Drive-In. Famous for […]

Marketing is Now Free! (Or is it?)

I was listening to an audiobook this morning on the way to work. A statement, with considerable discussion after it, caught my attention, proclaiming that “marketing is now free.” Wow! Marketing is now free! Really? One thing that all business owners know is that nothing is free. Everything has a cost. For most businesses, the […]