Signs Made of Wood Wood is a common substrate for signs in Hawaii, but it has many limitations. Wood is a natural and versatile material that can be easily shaped, sanded, and painted. It can create a rustic or natural aesthetic, and it’s widely available. However, wood is not as durable as some other materials, […]
Metal can be a good substrate for signs because it is durable and can withstand outdoor conditions. Additionally, it can be painted or printed on and is resistant to fading and wear. However, it is also relatively heavy and may require specialized tools for installation. Other materials, such as PVC or acrylic may also be […]
The New Year is when we often look forward and look back. This blog post is about things in business that I dislike and an appeal to do things better in 2023. Here are some of my business pet peeves. Worn Out Language That Has Lost Any Meaningful Meaning “Put a pin in it….and circle […]
I’m admittedly not an overly political person. I don’t watch news about politics for the most part, and if one of my Facebook “friends” posts anything political or partisan, I unfriend them immediately. That said, I do vote in every election and do, on occasion, donate to causes and candidates that I support. Why Government […]
We’ve kind of become known as the place for unique jobs. Can you print on guitar picks? The other questions: “Can you have this done in 3 days? Can you do 250? We took a trip to our local music store the check on their guitar pick inventory. With all the parts aligned, we said […]
Every industry has its secrets; the signage industry is no exception. While not true of all shops, here are some things I would love those interested in buying signs in Hawaii would know. Price Quotes are Often Apples to Oranges If you get a really low-price quote, it’s probably not comparable to the higher one. […]
Kona Impact has been around for more than 16 years in a small, physically isolated community in the middle of the Pacific Ocean: Kailua-Kona, Hawaii. Our town has about 35,000 residents and our island, the Big Island / Hawaii Island, has about 220,000 residents. We get a few million tourists every year, so we’re a […]
Every year I see many people in our West Hawaii community (and, indeed many from afar) complain about the effect Ironman has on our community. In the past, Ironman basically took over the main tourist area and one of our two main north-to-south highways for one Saturday in October for the race. This year they […]
One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving […]
Though we’re primarily a digital marketing company, we love doing direct mail campaigns. As a company with a local focus and one with mostly a business-to-business model, we have found that reaching out directly to businesses in the mail has very high returns on investment. There are three ways to do direct mail: 1) use […]