I’ve bought eye glasses in Japan and the United States. From the outside, an eyewear store is an eyewear store. You see rows and rows of glasses. No difference there. But, when you go to try on a pair of glasses in the United States, they are, most likely, dusty and marked by fingerprints. You...Read More

We get a call or two a week from potential clients that are very focused on solely on price. There’s nothing wrong with that, as when I shop for some items, I am very price-conscious. Often the conversation will come to a close when we give a ballpark cost for something, a website, for example,...Read More

I was having a chat the other day with a guy about the 2016 elections. It was clear he was a fervent supporter of one candidate, and he was sure this person was going to get his party’s nomination. I told him that he would have to get well over 100% of the remaining votes...Read More

Kona Impact has made hundreds of signs for businesses and individuals in Kona, Hawaii. This includes banners, real estate signs, window graphics, vehicle graphics and building signs. We have made so many signs, it’s hard to go very far in Kona without going past a sign we’ve made. The main challenge for signs in Kona...Read More

How often do we do the same behaviors day in and day out? Do we take the same route to work? Do we do the same tasks in the same order every day? Do we have the same marketing activities year after year? Of course, we do! People are creatures of habit, and it is...Read More