The most crucial part of deciding on a business name is to ensure you are not violating another business’s copyright or trademark. Choosing, for example, “Pepsi Hawaii Marketing” is just a bad idea, and you will likely end up with problems down the road. This blog post does not deal with these issues: check with...Read More

Sometime our job is easy. Several years ago we made a website for a bikini wholesaler. He had professionally-done pictures of beautiful women on a beach in Hawaii in his bikinis. From day one, we knew that our task was to design a site that let the product pictures speak for themselves; that is, the...Read More

Hawaii is a great place to do custom design work because of the wide variety of influences on local culture. From Japanese characters to Pacific Islander-inspired designs, we live in one of the world’s great places for design inspiration. We recently did a really fun project for a client. He came in and said he...Read More

Imagine you’re planning a trip to Tokyo. You do what most people do and start searching online for hotels, restaurants and things to do. Simple, right? Now imagine that all you come up with sites in Japanese and in English. If you’re like most people, you’ll spend your time and money on the businesses that...Read More

At one time, the only platform for websites was computers, namely notebook and desktop computers. Since they used the same browsers to view websites, we were mainly concerned with browser compatibility and ensuring all our sites could be viewed with even the smallest monitors. While we still have those issues, we must be concerned with...Read More

Kona, Hawaii, can be brutal on signs. We have heat, sun, salty air, and wind to deal with. Our abundant sunshine is why many people are here, but it is also a major reason signs fade, warp, and deteriorate. It’s just a fact of life here; no sign lasts forever. At Kona Impact, we do...Read More

Readers of this blog might recall that we donated a new logo to the Konawaena football team last year. Simply put, we love football and were very impressed with what Coach Walters and his sons were doing with the program. As a “recovering” teacher myself I know how young adults can benefit from discipline, positive...Read More

At Kona Impact, we work with a lot of online stores. One of our most important conversations with our clients is how they want to set up shipping rates for their products. Most tend to say, “I want the shipping cost on the website to be what shipping costs me.”  Our answer is always, “do...Read More

Kona Impact has been working with Kona Gold Rum, makers of the best macadamia nut rum cakes in Hawaii, for many years. We have been delighted to see them grow, from a small bakery under the coffee museum in South Kona to their location across from Discovery Antiques (the red building on the Makai side...Read More