Category Archives: Completed Projects

Custom Vehicle Graphics Make an Impact

Hawaii is a great place to do custom design work because of the wide variety of influences on local culture. From Japanese characters to Pacific Islander-inspired designs, we live in one of the world’s great places design inspiration.

We recently did a really fun project for a client. He came in and said he wanted some vehicle graphics with a real Hawaiian feel to them. When we asked for more details, he pointed to some of the tattoos on his body. That was a great start for us. We took pictures and got to work putting together some custom vehicle graphics for him.

After a days of going back and forth on the designs, we can up with a design for his front hood and one for his tailgate. We then cut the graphics and installed them. You can see both graphics on his vehicle below.

If you are looking for custom vehicle graphics in Kona, give us a call at 329-6077. These graphics are very affordable and can go on widows or on the body of the vehicle. We also do see-through graphics for windows and vehicle magnets.

Japanese Websites Grow Businesses

Imagine you’re planning a trip to Tokyo. You do what most people do and start searching online for hotels, restaurants and things to do. Simple, right?

Now imagine that all you come up with sites in Japanese and in English. If you’re like most people, you’ll spend your time and money on the businesses that put out information in English. You certainly don’t expect all the employees to be fluent English speakers, but you do want to be able to get the basic information in English.

The same is true of Japanese visitors to Hawaii. They appreciate information about hotels, restaurants and activities in Japanese.

The businesses that cater to Japanese tourists by providing information in Japanese can benefit immensely.

Kona Impact has been making Japanese menus, brochures and websites for years. Our restaurant clients know that having a Japanese menu greatly increases their chances of being featured in Japanese tourist publications and being highlighted in Japanese blogs and directories. Simply put, they bring in a lot of business.

Recently Kona Impact added an informational page to Sea Paradise‘s website, which we also built. The goal is to provide Japanese guests information about their Kona snorkeling excursions. We are certain this will make for more bookings from Japanese guests.

Mobile Websites in Kona

At one time, the only platform for websites was computers, namely notebook and desktop computers. Since they used the same browsers to view websites, we were mainly concerned with browser compatibility and making sure all of our sites could be viewed with even the smallest monitors.

While we still have those issues, we now have to be concerned with mobile devices—web-enabled phones and tablet computers.

These devices do a decent job of rendering a standards-compliant website, but the result, especially for a mobile phone, is a website that is very hard to read without zooming in. Imagine taking a website designed for a 25” screen and then viewing it on a two inch screen.

Two recent projects at Kona Impact demonstrate some of the needs and issues. Jackie Rey’s, a popular local restaurant, and Hualalai Urgent Care, a local medical clinic, are two local businesses likely to have a lot of mobile viewers. We have made mobile website for both lately.

The Hualalai Urgent Care mobile site applies a framework that determines the viewers’ device and then serves up special content and formatting of that content tailored to that device. This was a retrofit of a website we made several years ago.

The Jackie Rey’s mobile site, was, in many ways easier, because we were able to develop the website from the ground up recently. That said, it’s not an easy or quick task.

If you are looking for a website and a mobile version of the website, give us a call at 329-6077. While we don’t recommend an optimized mobile site for all of our clients, if you envision a significant part of your site’s visitors view your site on your phone, it is probably worthwhile. We’re happy to talk about these issues—both pro and con—in an honest and direct way with you.

A Big New Sign in South Kona: Kona Gold Rum

Kona Impact has been working with Kona Gold Rum, makers of the best macadamia nut rum cakes in Hawaii, for many years. We have been very happy to see them grow, from a small bakery under the coffee museum in South Kona to their own location, across from Discovery Antiques (the red building on the makai side of Mamalahoa Hwy) in Kealakekua.

Simple put, the Kona Gold Rum story is one of  hard work, creativity and a lot of hours in the bakery. You can now see their cakes all over Hawaii, and, if you’re a Costco member, you have probably seen them giving out free samples. We are very happy to see this success story continue,  and we look forward to tasting some of their new products.

Kona Impact made a huge, 21 feet long sign for their new bakery. It’s aesthetically pleasing and very noticeable. Next time your going South on Mamalahoa (or North) stop by their bakery. Meet Kurt and Maria, and by all means, pick up a macadamia nut cake or two.

UPDATE

Kona Gold Rum just emailed the sign on their building.

Project Completed: Jackie Rey's Ohana Grill

Kona Impact is all about helping local businesses grow. We love it when we can sit at a table with a business owner and develop a plan that will help the business become more visible and tell its story better.
One recent Kona Impact project was a website for Jackie Rey’s Ohana Grill. If you live in Kona, you know Jackie Rey’s. If you’re a visitor, you should know Jackie Rey’s, as it is one of Kona’s best restaurants for fresh island fare, great service and a happy hour that can’t be beat.
The Jackie Rey’s project was fun because, based on the owner’s (Paul and Angela) input, the website kept evolving and getting better with each iteration. That is, the client took our initial proofs, picked one, and then kept improving the design at each stage. The website, most would agree, looks awesome.
Another important part of the website project was Paul and Angela’s willingness to hire a professional photographer–Bob Brown. As you can see, great, professional photography makes a huge difference. We find that, almost without exceptions, hiring a pro will be one of the best decisions you will make (other than hiring Kona Impact).
Jackie Rey's

Project Completed: Jackie Rey’s Ohana Grill

Kona Impact is all about helping local businesses grow. We love it when we can sit at a table with a business owner and develop a plan that will help the business become more visible and tell its story better.

One recent Kona Impact project was a website for Jackie Rey’s Ohana Grill. If you live in Kona, you know Jackie Rey’s. If you’re a visitor, you should know Jackie Rey’s, as it is one of Kona’s best restaurants for fresh island fare, great service and a happy hour that can’t be beat.

The Jackie Rey’s project was fun because, based on the owner’s (Paul and Angela) input, the website kept evolving and getting better with each iteration. That is, the client took our initial proofs, picked one, and then kept improving the design at each stage. The website, most would agree, looks awesome.

Another important part of the website project was Paul and Angela’s willingness to hire a professional photographer–Bob Brown. As you can see, great, professional photography makes a huge difference. We find that, almost without exceptions, hiring a pro will be one of the best decisions you will make (other than hiring Kona Impact).

Jackie Rey's

K.I.S.S. Sign Design in Kona

K.I.S.S. could be the tireless rock group, but at Kona Impact it means Keep It Simple S%^$#*. We say it just about every day, and the principle guides most of our design work.

In essence, it means that creating complexity in message, design, navigation, story telling, signage or just about anything else should be avoided whenever possible. Simplicity is divine.

The company that figured this out well before most other is, of course, Apple. Their products are sophisticated, technology-wise, but their interfaces to the users are clean, direct and intuitive.

A direct, clear message is essential with signage, a significant and growing part of our business at Kona Impact. Simplicity will almost always present a better user experience than complexity. A sign is not a business card. The goal is to provide direction, recognition or very basic contact information.

We all know this, but for some reason, when people start a sign they want to keep adding information-an address, a slogan, an image, etc–thinking that these things will make the sing look better. Maybe, but the more you add, the smaller everything else has to become, eventually muddling your primary message.

Here is a cut vinyl sign we made the other day for Hokulani Arts and Creative Learning Center. It’s simple. The information is clear. There is a high degree of contrast between the text and the background. There are only a few colors and all the fonts are simple, sign-appropriate choices.

If you are interested in a sign that is effective, give us a call at 329-6077. We make banners, see-through signs (for cars or windows), cut vinyl signs, A-frames, posters, wall signs and more.

Project Completed: TEX Drive In

There are a handful of restaurants on Hawaii Island that every knows: Ken’s (Hilo), Jackie Rey’s (Kailua-Kona) Huggo’s (Kailua-Kona), Sam Choy’s Kai Lanai (Waimea), Krua Thai Cuisine (Kailua-Kona) and TEX Drive In (Honoka’a).

Interestingly, Kona Impact has done work for all of these restaurants over the years. Recently, we completed a website for TEX Drive In.

Famous for inexpensive “ono grindz” (tasty local food), TEX Drive In has been a landmark on the Hamakua Coast for over forty years. While the food is quite tasty, they are best known for Malasadas–a Portugese doughnut-like treat that can be filled with chocolate, cream and a host of other yummy fillings.

We were fans of TEX Drive In long before they became our clients. Without exception, every time we would drive by, we stopped for lunch, dinner or some Malasadas. It is a great place to stop as your circle the island.

Our goal with the website was to capture the essence of their location–awesome blues and greens from the land and sea. Other features include full menus–in English and Japanese–and an interactive map.

TEX Drive In Hawaii Restaurant

Project Completed: Hokulani Arts and Creative Learning Center

“There’s nothing to do!” “I’ll probably just sit around and watch TV all summer.”

Summer vacations in Kona can either be a time to learn new things, a chance to explore Hawaii and meet new friends, or it can be a time when kids “hang out”, get into trouble and generally waste the days away.

One of the summer programs we came across recently is the Hokulani Arts and Creative Learning Center in Kailua-Kona. The summer programs are designed for teenagers, with a plethora of activities planned for each session. We sincerely hope that a lof Kona teans check this out and participate in at least a session or two.

Kona Impact designed the website and programmed the custom online registration form.

See-Through Window Vinyl

There are few things more cost-effective for promoting a local business than than vehicle graphics, especially in a town, like Kailua-Kona, that is very vehicle-dependent. Whether it is a trip to Costco, a local restaurant or the gas station, our trucks and cars are how we get around. So, why not make your vehicle a “mobile marketing machine”?

There are many options that won’t break the bank:

1. vehicle magnets – About $100/set. These are nice if you are looking for something that is removable and re-positional.

2. semi-permanent vinyl – Great for a company car or van. Long-lasting and can have any graphics or logo you desire.

3. see-though window vinyl. These can be printing with any graphic or message and allow the driver to see clearly out the window. This material is expensive, but it’s an awesome way to have your vehicle provide visibility for your business.

At Kona Impact, we specialize in working with small and medium-size businesses in Kona, Hawaii. We seek to provide cost-effective solutions with attentive and responsive customer service. When you’re ready to grow your business give us a call at 808-329-6077.