One of the most cost-effective, revenue-generating thing a business can do is upgrade its signage. The saying that signs don’t cost; they pay is certainly true in most instances.
One of our recently completed projects is new signage for the Alii Gardens Marketplace. This is a nice, open-air market on Alii Drive. Popular with tourists and locals, this market is a place for locals to sell their goods, including artwork, aloha shirts, local crafts, jewelry, and locally-grown food.
Our goal with the sign was to focus on the “marketplace” aspect and lessen the focus on the “Alii Gardens” aspect, as, in the past, this has tended to confuse passersby, as they often thought it was a gardening center or a tourist attraction.
While we won’t go into too much detail, this sign is built to last. Using only top-quality materials and taking the time to ensure we prepared and applied the material correctly make this a sign that will be there for years to come…and still look great.
If you’re new to Kona or just here for a vacation, take a few hours of a day and visit some of the shops at the Alii Gardens Marketplace. It’s located about a mile and a half south of Kailua Village on Alii Drive. Just look for the signs!