I had two interesting conversations within minutes of each other last week—one with a client and one with another small business owner in Kona who was not a client. I was helping the person (who was not a client) re-hang a banner that had fallen down. I noticed that it was of very poor quality, […]
The Kona Impact office will be closed on Thanksgiving Day and Friday, November 28. We will re-open on Monday, December 1. Enjoy your time with friends, family and loved ones.
If you have a website you have, not doubt, received many email offering you website design, search engine optimization, search engine marketing and social media marketing services. If your own and operate many websites like we do at Kona Impact, you will receive tens of these email a day, as well as a handful of […]
Most of our signs are printed and mounted on some material. Banners and posters are the exception: they are printed on the material on which they will be displayed: banner material and some sort of paper. Other signs, however, are printed on vinyl or adhesive-backed paper and mounted to a substrate. Use will determine your […]
Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming […]
Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming […]
The previous blog was on Start-Up Business Mistakes. This blog focuses on some things new start-up businesses in Kona, Hawaii should consider in the business planning stages. Avoid the highly competitive business sectors. Fishing charters, manta night snorkel tours, burger restaurants and massage therapy are very over-represented in Kona. Find a different take on these […]
Anyone who has been in business in Hawaii knows that doing business here can be difficult. This is probably true of almost everywhere, but Hawaii does offer some unique challenges. They include local customs, unique market conditions, isolation, high costs, permits and the permitting processes, taxes, insurance requirements and many others. Here several things that […]
At Kona Impact we deal with maybe 250 businesses a year. Most of the businesses are well-run and provide a good living for the owner. We look at many of them and say, “Good for them.” A few businesses we work with every year, however, are businesses we would like to own. Some are just […]
I had a good conversation with a client about this the other day. He asked, “How much should I plan on spending on online advertising?” It may seem like a fairly basic question, but it’s not. It’s an excellent question, one that goes to the fundamental issues of business and marketing. One answer is that […]
