In the last post we looked at differentiation–developing products and services that are different from what everyone else has. Today, we’re going to look at advertising. Very few people will stumble upon your website. There are hundreds of billions of web pages out there. A new website is like a restaurant in the desert with...Read More

Color is the most fundamental element of design. For example, a red shirt, even with the same cut and fabric, conveys a different feeling and sense than the same shirt in black. We often hear clients say they want a particular color because it conveys some essential meaning of the business. This is usually true...Read More

Everything has a cost. This, most would agree, is a fundamental truism in business. The cost might be in capital (money), time (labor, money), or in opportunity cost (the cost of choosing one course of action over another). Paying with capital is pretty straightforward. The cost of a new printer, for example, is $XXX.XX. But,...Read More

We certainly do not claim to be a “green company”, but we like to say that we seek to reduce our environmental impact. Here’s what we do: 1. All green waste–coffee ground, filters, banana peels, apple cores, etc.–is composted and used in our gardens 2. Paper waste is shredded and used in our worm farm,...Read More

There is a woman in Nevada suing Match.com, the online dating site, for ten million dollars claiming that it did not provide enough overt warnings to site users of dating dangers. The story is, indeed, tragic: the woman did meet a man on Match.com, and after a few dates, he brutally attacked her (and later...Read More

We make a lot of signs at Kona Impact, from indoor foam core signs for events and expositions to banners for temporary outside signs. We also make a lot of signs for long-term outdoor use with solid substrates and extra-durable materials. Many of our outdoor signs have resisted the elements for years and look just...Read More

Sometime our job is easy. Several years ago we made a website for a bikini wholesaler. He had professionally-done pictures of beautiful women on a beach in Hawaii in his bikinis. From day one, we knew that our task was to design a site that let the product pictures speak for themselves; that is, the...Read More

Readers of this blog might recall that we donated a new logo to the Konawaena football team last year. Simply put, we love football and were very impressed with what Coach Walters and his sons were doing with the program. As a “recovering” teacher myself I know how young adults can benefit from discipline, positive...Read More

Our office will be closed from Friday, May 27, through Monday, May 30. We will reopen again on Tuesday. Have an enjoyable Memorial Day, and don’t forget to remember those who have given so much to make America what it is today. They deserve our thanks and gratitude!Read More