I was listening to an audiobook this morning on the way to work. A statement, with considerable discussion after it, caught my attention, proclaiming that “marketing is now free.” Wow! Marketing is now free! Really? One thing that all business owners know is that nothing is free. Everything has a cost. For most businesses, the...Read More

We have received, as well as a few of our clients, an exciting and clever cold call pitch for search engine marketing services. The caller (often from a blocked number) says that he can make our website #1 on Google. With over 15 years of experience making websites and doing search engine marketing, I quickly...Read More

\We received a call the other day from a business that was looking to have a new website made. Within a few seconds of answering the call, we found ourselves in a familiar script: Caller: How much does a website cost? Us: It depends. Like a new car, some models and features can impact your...Read More

We often have customers come to our office and ask us whether a particular sign is “legal”. Our response is always the same: We don’t know. We’re not lawyers. Check with the County. The County of Hawaii sign Code is 28 pages long, and, well, a bit detailed. In the end, the sign code seems...Read More

Few things are more cost-effective for promoting a local business than vehicle graphics, especially in a town like Kailua-Kona, which is very vehicle-dependent. Whether it is a trip to Costco, a local restaurant, or the gas station, our trucks and cars are how we get around. So, why not make your vehicle a “mobile marketing...Read More

In the early days of Kona Impact, we would do business with anyone who came in the door. I think most businesses are like this when they begin–desperate for customers and willing to do anything to make expenses for that month. Now, after several years, we are a bit more picky. We often invoke what...Read More

This will be the first part of a series of posts to help new businesses with some of the critical decisions they need to make early on. We’ll call this our Business Essentials Series. A domain name is the address of a business online. For example, Kona Impact’s domain name is konaimpact.com. All domain names...Read More