Though we’re primarily a digital marketing company, we love doing direct mail campaigns. As a company with a local focus and one with mostly a business-to-business model, we have found that reaching out directly to businesses in the mail has very high returns on investment. There are three ways to do direct mail: 1) use […]
There has been a lot of talk about so-called “quiet quitting” in the media these days. It refers to the practice of workers doing their primary duties but not going above and beyond with their commitment to the job. Part of the evidence of quiet quitting is when non-hourly employees work just an eight-hour day, […]
I’ve been running an experiment for the past week. I dropped a penny in the walkway outside of my office to see how long it would take someone to pick it up. It’s not a well-traveled path, but there are probably twenty people who go by it a day, including my employees. The penny has […]
It pains me to see kids who do not receive the support they need to become lifelong learners. No kid should start the school day hungry and without needed school supplies. If we can’t meet these basic needs, there is no way we’re going to see our keiki achieve the love of learning and the […]
The Thirty Meter Telescope is probably the most contentious project in Hawaii. Both sides have made their points, and there is probably not a lot that is going to persuade someone to change sides. As a parent, long-term resident, and business owner, I see the TMT as broadly positive for our community. I will not […]
One of the most gratifying parts of running Kona Impact is to help locally-owned small and medium-sized businesses. These are the engine of our economy, and they are the companies that do and sell the things that make living in Kona, Hawaii more comfortable. Tamarock Construction is one such business. They are specialists in all […]
A little rant on a Friday morning: Here are my Top Ten Pet Peeves when running Kona Impact
One question we always get is, “How long will this last?” It’s a great question. We will usually respond with some questions of our own: 2. If outdoors, will it face North, South, East, or West? 3. Will it be in a particularly hot area (low elevation, by the ocean)? 4. Is the area particularly […]
One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving […]
Kona Impact has worked with tens of restaurants over the years. We spend a lot of time doing marketing research and activities for many businesses. Grow Your Restaurant in Hawaii Our top ten marketing activities for restaurants, though they most certainly apply to many businesses.
