I’ve been around for more than five decades and have never seen a time when Americans were more polarized in their public speech. Sure, we’ve all felt one way or another about hot-button issues, but, for the most part, we kept those thoughts to ourselves. With the spread of easy-to-use social media, camera phones, and […]
First, a big congratulations to all 2023 graduates! You have achieved a significant milestone in your life, which should give you a measured sense of pride. The world in 2023 certainly differs from 2013, 2003, or 1993. It used to be that the sensible path was to graduate from high school and then move immediately […]
In ancient times a business might buy a yellow pages ad, a few ads in the newspaper, and attend a local business expo as a year’s marketing efforts. Those days and opportunities are long, long gone, yet many businesses in Hawaii are still stuck in the marketing landscape of 20 years ago. Here are some […]
Are we headed toward a recession? If we have one, will it be deep and long or short and mild? I have no idea, but I subscribe to the belief that it’s better to be prepared for rough times than to enter them unprepared. Many of the businesses that perished during COVID weren’t necessarily bad […]
I love Steven Covey’s 7th Habit of Highly Successful People: Sharpen the Saw. Here’s from that chapter, Suppose you were to come upon someone in the woods working feverishly to saw down a tree.“What are you doing?” you ask.“Can’t you see?” comes the impatient reply. “I’m sawing down this tree.”“You look exhausted!” you exclaim. “How […]
This, of course, is way too non-specific that the question cannot be answered with anything more than, “it depends.” At Kona Impact, we love to work with clients to determine the optimal material for their sign needs. For some short-term interior use, we might recommend a heavy poster material, and for a long-term exterior sign, […]
Signs Made of Wood Wood is a common substrate for signs in Hawaii, but it has many limitations. Wood is a natural and versatile material that can be easily shaped, sanded, and painted. It can create a rustic or natural aesthetic, and it’s widely available. However, wood is not as durable as some other materials, […]
Metal can be a good substrate for signs because it is durable and can withstand outdoor conditions. Additionally, it can be painted or printed on and is resistant to fading and wear. However, it is also relatively heavy and may require specialized tools for installation. Other materials, such as PVC or acrylic may also be […]
The New Year is when we often look forward and look back. This blog post is about things in business that I dislike and an appeal to do things better in 2023. Here are some of my business pet peeves. Worn Out Language That Has Lost Any Meaningful Meaning “Put a pin in it….and circle […]
I’m admittedly not an overly political person. I don’t watch news about politics for the most part, and if one of my Facebook “friends” posts anything political or partisan, I unfriend them immediately. That said, I do vote in every election and do, on occasion, donate to causes and candidates that I support. Why Government […]