Doing everything yourself is almost always more expensive in the short and long term than hiring professionals. A good rule of thumb is only to learn new skills that are important to your business and ones that do repeatedly. Learning how to make your own website is a waste of time, as you’ll spend hours […]
There are several reasons why people change their online marketing: They get pitched something by a marketing company. This might be a cold call, an unsolicited email, or a suggestion from a trusted marketing partner or provider. They see their competitor doing something and want to do the same. They independently research something and want […]
Right now we’re in the middle of the 2020 COVID Pandemic. Some day, we don’t know when, we’ll have widespread availability and use of a vaccine that will, for the most part, signal the end of the pandemic. The effects will linger on for years, but at least we’ll be able to resume normal activities. […]
I was driving by a popular business in town this morning, and I saw a large banner for one of our mayoral candidates hanging from the railings of the business. I actually saw several businesses with signs for politicians on their buildings. What are the upsides to promoting a candidate at your place of business? […]
Maybe this is a bit of a crazy blog post. How can I see business opportunities in the midst of a recession and a pandemic? At least 30% of our local economy has been shut down due to the State mandate stopping almost all tourism. For certain, we are in dire circumstances. Where are the […]
Entrepreneurs are, by nature, some of the most optimistic people you will ever meet. They believe in a better future, and they believe their efforts will create that future. I’ve seen this trait in almost every one of the thousands of entrepreneurs we’ve worked with over the years. That said, there are always times when […]
We’ve made plenty of mistakes at Kona Impact over the years, but there is one error in our thinking processes that we have made a few times over the years. Simply put, it was letting technology lead instead of letting the needs of our customers lead. Not only have we wasted money, but we’ve also […]
These are, without a doubt, challenging times for businesses. One thing we’ve all learned is that all businesses are connected at some level. I always say it’s hard to go up when everyone is going down. Zigging when the economy is zagging is exceedingly difficult. For most businesses, now is a fairly slow time. Fewer […]
Right now (July 2020) we are probably (or maybe–I don’t know) about half-way through the great Covide 19 Pandemic of 2020. Many believe we’ll have a vaccine by year’s end. That is the assumption I accept. We have at least five more months of the pandemic affecting nearly every aspect of our lives. The Good […]
If you are bootstrapping a new business or just want to grow an existing business, how would you allocate a $500 marketing budget? Going “all in” on one medium? $500 for one or two days of small newspaper ads A very limited radio ad spend A very small yellow pages ad None of these are […]