Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming...Read More

Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming...Read More

The previous blog was on Start-Up Business Mistakes. This blog focuses on some things new start-up businesses in Kona, Hawaii should consider in the business planning stages. Avoid the highly competitive business sectors. Fishing charters, manta night snorkel tours, burger restaurants and massage therapy are very over-represented in Kona. Find a different take on these...Read More

Anyone who has been in business in Hawaii knows that doing business here can be difficult. This is probably true of almost everywhere, but Hawaii does offer some unique challenges. They include local customs, unique market conditions, isolation, high costs, permits and the permitting processes, taxes, insurance requirements and many others. Here several things that...Read More

At Kona Impact we deal with maybe 250 businesses a year. Most of the businesses are well-run and provide a good living for the owner. We look at many of them and say, “Good for them.” A few businesses we work with every year, however, are businesses we would like to own. Some are just...Read More