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Marketing Tips
Exceptional customer service is not a destination; it is a process of evolving and becoming better. I seldom see a business that does everything right all the time. At the beginning of this year, Kona Impact set out to improve all our processes, from our invoicing and billing systems to our project management and communications...
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The vacation rental industry in Kona, Hawaii has two rates: “high” season and “low” season. The variation in room rates can be as much as 50%; that is a condo that goes for $200/night in February can go for only $100/night in May. The price of condos is elastic. Hotel, air fares and car rentals...
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If you have a website you have, not doubt, received many email offering you website design, search engine optimization, search engine marketing and social media marketing services. If your own and operate many websites like we do at Kona Impact, you will receive tens of these email a day, as well as a handful of...
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Most markets are brutally efficient. Start doing a bad job providing products or services to your customers and someone else will. Become arrogant and over price and a competitor will come in and eat your lunch. At Kona Impact we have worked with hundreds of businesses over the years, many of which have thrived because...
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Business activity has definitely picked up in Kona in 2014. As a business that works with tens of small and medium-sized companies at any one time, we have our finger on the pulse of Kona business community. Winter 2014 � Good Times Continue Most of the tourism related businesses had a good high season: December...
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Here is a very common conversation we have had over the years: Client: I’m looking for some ways to advertise local clients. Kona Impact: Well, there is online, print, radio, television and direct mail. Include building and vehicle signage, too. What have you tried? Client: I blew a ton of money on yellow pages ads....
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