Buying Locally Versus Big Box Stores

One of our clients has a great way of describing the benefit of buying locally: raising the water level. By this he means that when our money is spent at a locally owned businesses the “water level”, the overall health and economic viability of all local business improves.

At Kona Impact, we see this every day. A dollar spent on Kona coffee, for example, is circulated through our economy by the retailer (which, in the ideal is the farmer) to farm laborers, coffee processors, farm equipment and supplies stores, and, yes companies like Kona Impact that provide design and marketing services to coffee farmers. Very little of the money that goes to a coffee farmer coffee leaves our community. The water level rises.

In contrast a bag of Starbucks coffee purchased at Safeway does very little to improve our community, as almost all of the economic activity that goes into growing, processing, packaging and distributing the coffee occurs off island. In addition, the profit from that coffee sale is mostly repatriated to the mainland.

A common misconception is that a “big box” store will have more selection than a local business. Here at Kona Impact, for example, we actually have a much greater variety of specialized wide format printing material than anyone is town. And, as a new client pointed out the other day, our prices are actually lower, our service is better and our turnaround time is much faster than the local big box store that has some overlap with us in wide format printing.

So, if you want to get something done better, faster, less expensively and support your community, give a locally owned business a call.

If you are looking for signage, graphic design, online marketing or web design services in Kona, Hawaii, give us a call: 329-6077.