This is one of my favorite TED talks. In only a handful of minutes, the speakers shows how some movements begin. 1. Are movements leader-driven? Well, at first someone needs to come up with an idea, but it is only a good idea when the second person (and 3rd, 4th and so on) validates it....Read More
I love TED talks. I love them so much so, that I decided to replace my morning news reading with a TED talk. They are much more uplifting than the news, and I find them a great way to get my mind thinking about what I do and what I can be doing. One of...Read More
We had two clients who own businesses in Kona express frustration with the sign code yesterday. One remarked, “Apparently the county doesn’t want me to be in business” after he was told he had to remove his small A-Frame sign from a place that was clearly not a safety issue. When a business owner says...Read More
We had a local business call the other day in a panic. Their website, which was not hosted or managed by Kona Impact, was gone. We quickly determined that the issue was relatively minor, because though they did not pay for their domain registration, and it was still in their registrar’s grace period. All they...Read More
Most of our signs are printed and mounted on some material. Banners and posters are the exception: they are printed on the material on which they will be displayed: banner material and some sort of paper. Other signs, however, are printed on vinyl or adhesive-backed paper and mounted to a substrate. Use will determine your...Read More
Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming...Read More
Local Marketing 2014: Reaching the “unreachable” I was having a chat the other day with a few friends about how much some us have become “unreachable” by traditional local advertising. We went through a list: Phone book? None of us would admit to open a phone book in years. Radio? We all listen to streaming...Read More
Support Good Kona Impact is as busy as it has ever been, with multiple marketing and design projects going on all the time. We’re busy, which, of course, is a good thing. That said, it sometimes makes us too busy to take a step back and see the bigger picture of life. Life goes on...Read More
“Toto, I’ve a feeling we’re not in Kansas anymore” Dorothy, girl lost in the Land of Oz “The more things changes, the more they stay the same.” Alphonse Karr, French novelist There is a constant pull, a tug of war, between the sides that argue Hawaii is a unique land, a place like no other,...Read More
I used to start each university class by writing, “make misstakes” on the board. The misspelling was intentional. I wanted to encourage my Japanese students to push themselves to the extent that they would make mistakes. I would tell them that making mistakes in writing shows you are expanding your skills, and, when identified by...Read More
