There are several reasons why people change their online marketing: They get pitched something by a marketing company. This might be a cold call, an unsolicited email, or a suggestion from a trusted marketing partner or provider.They see their competitor doing something and want to do the same.They independently research something and want to try...Read More
Right now we’re in the middle of the 2020 COVID Pandemic. Some day, we don’t know when, we’ll have widespread availability and use of a vaccine that will, for the most part, signal the end of the pandemic. The effects will linger on for years, but at least we’ll be able to resume normal activities....Read More
I was driving by a popular business in town this morning, and I saw a large banner for one of our mayoral candidates hanging from the railings of the business. I actually saw several businesses with signs for politicians on their buildings. What are the upsides to promoting a candidate at your place of business?...Read More
Maybe this is a bit of a crazy blog post. How can I see business opportunities in the midst of a recession and a pandemic? At least 30% of our local economy has been shut down due to the State mandate stopping almost all tourism. For certain, we are in dire circumstances. Where are the...Read More
Entrepreneurs are, by nature, some of the most optimistic people you will ever meet. They believe in a better future, and they believe their efforts will create that future. I’ve seen this trait in almost every one of the thousands of entrepreneurs we’ve worked with over the years. That said, there are always times when...Read More
These are, without a doubt, challenging times for businesses. One thing we’ve all learned is that all businesses are connected at some level. I always say it’s hard to go up when everyone is going down. Zigging when the economy is zagging is exceedingly difficult. For most businesses, now is a fairly slow time. Fewer...Read More
Right now (July 2020) we are probably (or maybe–I don’t know) about half-way through the great Covide 19 Pandemic of 2020. Many believe we’ll have a vaccine by year’s end. That is the assumption I accept. We have at least five more months of the pandemic affecting nearly every aspect of our lives. The Good...Read More
Stay out of trouble by doing things right. Register your business with the state. Get insurance. Pay your taxes. Follow the law. Be “all in” all the time. Running a business, any business, takes hours and hours of dedication, focus, and hard work. If your business is your livelihood and not a hobby, give it all...Read More
One of the not-so-secret secrets in business is that companies do not treat all customers the same. This should not be shocking: retailers have “preferred customer” programs; the TSA has a PreCheck program that allows some to skip the long lines; our local big box hardware stores have preferred parking for some customers. Our favorite...Read More
Hawaii is a paradise for visitors, so much so that many who come here on vacation decide to stay. The allure of the ocean, the tropical landscape, and the great year-round weather make the Hawaiian Islands a great place to live. Doing business here, however, is another story. It’s not to say that running a...Read More
