Having a good reputation in the Kona, Hawaii, community is essential for the growth and sustainability of our business. Other businesses do what we do, so if we became known as a company that took advantage of customers, we would be in business for only a short time. There are, of course, what I call...Read More
The New Year is when we often look forward and look back. This blog post is about things in business that I dislike and an appeal to do things better in 2023. Here are some of my business pet peeves. Worn Out Language That Has Lost Any Meaningful Meaning “Put a pin in it….and circle...Read More
Every industry has its secrets; the signage industry is no exception. While not true of all shops, here are some things I would love those interested in buying signs in Hawaii would know. Price Quotes are Often Apples to Oranges If you get a really low-price quote, it’s probably not comparable to the higher one....Read More
Every year I see many people in our West Hawaii community (and, indeed many from afar) complain about the effect Ironman has on our community. In the past, Ironman basically took over the main tourist area and one of our two main north-to-south highways for one Saturday in October for the race. This year they...Read More
One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving...Read More
There has been a lot of talk about so-called “quiet quitting” in the media these days. It refers to the practice of workers doing their primary duties but not going above and beyond with their commitment to the job. Part of the evidence of quiet quitting is when non-hourly employees work just an eight-hour day,...Read More
I’ve been running an experiment for the past week. I dropped a penny in the walkway outside of my office to see how long it would take someone to pick it up. It’s not a well-traveled path, but there are probably twenty people who go by it a day, including my employees. The penny has...Read More
One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving...Read More
Every week, I get SPAM email pitches to buy email lists in my Inbox. Ironic, isn’t it? I have also come across many ways to buy email lists online. I’ve even seen software that will scrape websites, LinkedIn profiles, and Facebook profiles for email addresses by zip code. As appealing as they are, Kona Impact...Read More
We are very passionate about entrepreneurism at Kona Impact. It is wonderfully exciting to speak with people about their business ideas and goals, especially younger entrepreneurs who may not have significant business experience yet are full of energy, enthusiasm, and ideas. Young Entrepreneurs Have Advantages New, young entrepreneurs have a lot going for them. They…...Read More
