The modern internet is now about twenty years old. The internet certain goes back longer than that, but the web, the graphical HTML-based internet of which we are all familiar is about twenty years old. I have been building websites and doing online market for about 17 of those years. Like everyone, the one consistent...Read More

At Kona Impact, we ask a lot of new businesses to describe what they do, who they are, and how they are different from other businesses. The conversation often goes like this: Client: We will excel at customer service. Us: How? Client: We will listen to and communicate with our customers often. Us: So, can...Read More

We had a state holiday last Friday and the weather over the weekend made hiking and going to the beach inadvisable. So, we had what I would call three “rainy days,” days that are perfect for working on organization and long-range projects that seldom get done on normal business days. Here are five things I...Read More

Most of Kona Impact’s clients have a love-hate relationship with social media and review websites. When they get a lot of positive reviews, they are, of course, happy. When a customer or client writes a bad review, they are not happy. When a competitor plays dirty, they are furious. How do competitors play dirty online?...Read More

Think about any sport you have played. Now think about how you became good at that sport. Your path to becoming good probably included about 90% participation, playing, and 10% “other”, which might include reading rule books and watching YouTube videos. Now think of starting a business. For certain, you need to spend time researching...Read More

I heard an interview with a termite tenting company on Oahu this morning. His business seems to be much like Kona Impact’s in that we are a provider of quality, professional services, and we almost never use price cuts as a ruse to get clients. The pest control guy had some great observations: Will the...Read More