So few marketing choices then, so many now

I was taking my dog for a walk the other day and came across a newspaper box stuffed with a relic from days gone by– a phone book!

phone directories

It’s worthy of note that the phone book is still being produced, and some businesses still advertise in it. The fact that this one particular phone book has sat outdoors for months, shows what most of us know: phone books are not valued or used anymore. It’s also interesting to note that the newspaper box is disused, as well.  Just like roller skates, rotary phones, and whitewall tires, some things are best left in the past!

Here’s where I put my (and my client’s) advertising dollars (in no particular order):

  1. Google Ads
  2. Facebook Ads
  3. Content marketing
  4. Podcast advertising
  5. Ad retargeting networks
  6. Direct mail
  7. Email marketing
  8. Vehicle signage
  9. Storefront signage
  10. Getting out in the community

You’ll notice what’s missing: traditional print advertising-magazines, newspapers-and broadcast advertising–radio and television. They can work for some businesses, but I seldom see awesome results from these mediums, just mediocre, at best.

I love all of these because I can directly connect my marketing efforts and money with results. The online ad networks allow a level of targeting and accountability that simply cannot be beaten by any medium.


Kona Impact LLC, 74-5599 Luhia Street, E-7, Kailua-Kona, HI 96740 – 808-329-6077