Category Archives: Uncategorized

New Entrance at Kona Impact Headquarters

We recently installed a large display on the entrance to our office. Previously, we had a nice blue entrance; this time we decided to go for green. The material is see-through, so from the inside of our office, you can see out clearly. From the exterior, you can see the graphic, but not the inside of our office.

see through vinyl

Immigrant and Non-Native English Speaker Clients

Last week we started several new projects, and nearly a third were projects for people who speak English as a second language. All grew up outside of the United States and were now running businesses on Hawaii Island.

This is not unusual: a large number of our clients fit the profile of immigrant, non-native speakers of English. Many of these new clients come to us from referrals and almost all visit or call at least once before starting a project, so I feel we’re doing something right.

When I started Kona Impact 12 years ago, I looked at the skills and ways of doing business that would attract a wide variety of clients. I had lived abroad for most of my adult life, so I knew this could be an asset: I was a good listener, and I could communicate clearly to those who didn’t speak English fluently. I was for many years what my many of my clients are: living in a new culture and speaking a new language, at times not very fluently.

I greatly enjoy talking to clients from different countries. In the past week, I’ve worked with people from China, the Marshall Islands, Korea, France, French-speaking Canada, Mexico, and Germany. I enjoy the focus and hard work these people put into their businesses. It’s not easy, I know, and if you add the challenges of language and unfamiliar laws, it can be even more difficult.

Here a list of things I keep in mind when dealing with non-native English speakers:

1. Many are highly-educated and accomplished, often holding advanced degrees. I always assume they are intelligent, hard-working people, even if their English might be limited or imperfect.

2. They are highly motivated to provide for their families and achieve their version of the American Dream. I seldom see anyone who works harder than an immigrant.

3. Listening (on my part) is the most important skill I can have when speaking with someone who is speaking in their second language. Take time. Don’t interrupt. Allow for a slower conversation speed.

4. Provide what they may be lacking. Many immigrants may not know some of the laws that they will need to follow. Insights into the Hawaii business culture are often appreciated. Give them the best information you have, even if it might contradict their understanding. Be honest and forthright 100% of the time.

5. Connect them to resources. If I see a person is about to start a business and they don’t have it registered, and they don’t have a tax license, I show them where to do that. Over the years, I have developed a large network of friends and clients. If I know of someone a new client might benefit from meeting, I’ll often share contact information. I believe that businesses need a network to succeed.

6. Understand that they may have different approaches to payment and negotiation. Some of my clients come from countries where it is customary to negotiate most prices. I understand that and try to work with them, which usually results in a nominal discount in the project cost.

7. Above all, treat them with dignity and respect and show appreciation for their business. These are universals in business, but perhaps a bit more critical for someone who might be apprehensive and a bit wary of people taking advantage of them

I hope that in the future Kona Impact will continue to be a place that attracts a wide variety of clients from around the world. We look at these clients as an important part of our business and do enjoy helping them achieve their business goals.

Kona Businesses for Sale – Four Scenarios

Like any community, Kona, Hawaii has a range of businesses for sale at any given time. Some are gems in the rough and some are close to closing and no amount of effort can save them. I like to think about Kona businesses for sale as falling into four categories:
1. Turnkey Profitable
2. Distressed – Avoid!
3. Distressed -Fixable
4. Retirement

Profitable Turnkey
These are the dream businesses: they make money, and a new owner can take over and run successfully right away. An example might be a retail shop in a prime location with a history of strong cash flow. This type of business seldom stays on the market very long, as there are lots of people looking for this type of “dream-come-true” business.

Here are some things to look out for when you see a business listing for a Profitable Turnkey business:
1. Are the books clean? Have taxes been paid and do bank deposits match with the declared income? If the owner claims a lot of off-book revenue–cash–be wary of such claims as they are easily exaggerated. Look for professionally prepared books backed up by tax returns.

2. Is the owner claiming a salary? A business with $100,000 in free cash flow might not be so good if the owner, her husband, and children all have to work at no cost to keep the business going. Many small restaurants are only profitable because of “contributed labor”.

3. Check the lease of the property very carefully. It might not be transferable or might be expiring soon, which means the building owner will hold all the cards when negotiating a new lease.

4. Confirm suppliers and make sure they will provide like pricing and servicing going forward.

5. Be sure to check the business’ online reviews and overall online presence. I see a lot of restaurant and tourism businesses with only mediocre reviews online. This will affect the businesses’ ability to be profitable in the future.

Lastly, look a the price very carefully. Turnkey Profitable businesses are very rare, so they are often priced well above the actual value. A great company at a bad price is a bad deal!

Distressed – Avoid!
This describes a lot of businesses for sale in Kona, Hawaii. Tell-tale signs are a relatively low price, unfilled taxes (cash flow problems), a bad location and a significant amount of negative online reviews.

Here’s an old joke in Kona: How do you know a restaurant in Kona is about to close? It’s for sale!

There are three essential things to do when looking at any distressed business:
1. Look at the numbers. What are sales? What is the cost of goods sold? What is the monthly overhead? Is the owner working for free?
2. If sales are low, why? The reality might be that there is very little need for the products or services. If the market has already spoken; that is, the business has not been sufficiently profitable for some time, it will probably continue to do so into the future.
3. What can you possibly do that hasn’t already been done to change the game? Every entrepreneur I know if an optimist (and that’s why I love working with them). That said, if the business has been failing despite the efforts of the current owner, what can you do that will change the game? I have seen some restaurant locations change ownership and theme six times in the 17+ years I have been here. These areas, for lack of a better word, suck, and there is nothing that can be done to make them work.

Distressed – Fixable
Everyone who buys a “Distressed – Avoid!” business imagines that it is in the “Distressed – Fixable” category. If they just change the marketing, the business will succeed. The product selection was too wide/narrow, so they just fix that, the company will become profitable. A few new recipes and we’ll get people back to restaurant….The list can go on and on.

The truth is that a business in a terminal condition is unlikely to change–even with new ownership.

How do you know if a distressed business is fixable?
1. Look for a business that has had problems due to the owner’s personality or health issues. A new owner will solve those problems quickly. Likewise, if the problem is poor employee training or morale, this can change.
2. Look for good financial fundamentals. Are the products and services high margin? Is there room to put some of the profits into fixing outdated equipment, anemic marketing or automation? Can you implement efficiencies to expand the margins?
3. Talk to suppliers and customers and see what can be done to fix broken relationships and forge better service or product offerings in the future.
4. Most of all, be brutally honest with yourself: If others have failed, what can you do that hasn’t been done to change the underlying dynamics of the business?

Finally, if the business has a considerable number of negative reviews on websites like Yelp! and TripAdvisor, you will be buying the problems of the company, and worse yet, you will not be able to change this perception problem for a long time and without significant effort. Avoid!

These are often the best businesses on the island, as the owner has likely run the business fairly well and is a motivated seller. He will also have some emotional stake in the company, so there will be some incentive to help out the new owner and help her be successful.

A few issues in buying a business from someone who is retiring:
1. If it is the personality and connections of the owner that has made the business work, consider how much of that will transfer to the new owner.
2. Be sure to value the business properly. The value is what a reasonable person would pay for the business (assets, cash flow, contracts, reputation, etc) and not how much the current owner needs for retirement or her emotional attachment to the company.
3. You might be able to get creative financing from the owner.
4. Look at the books carefully. Numbers will not lie.

Buying a business in Kona, Hawaii can, of course, change your life. Living in paradise has a certain appeal. That said, knowledge of the business, its financials, and understanding where and how companies thrive in Kona are essential. A Realtor or business broker will seldom provide unbiased advice, as they only get paid when they make a sale.

Kona Impact has worked with more companies in Kona, Hawaii than probably any other business. We know Kona business and have been helping businesses owners start and grow their businesses. We are very attuned to the local business climate and have years of experience seeing what succeeds and fails. If you’d like to talk shop, give us a call. We can help.

Kona Business Report 2018

The key concept to describe the business situation in Kona, Hawaii is “at capacity.” Almost every business that we deal with at Kona Impact is in what I call a “busy and profitable” mode; that is, they are running full speed and making money. This contrasts with the worst case scenarios we have had in the past: “busy and broke” and “not busy and broke.” These, of course, are exaggerations and over-generalizations. That said, times are good now in Kona, perhaps too good for some business sectors.

Getting Things Done

Getting projects done has become an increasing concern for local businesses. We heard of one development that is “shovel ready,” but the developer can’t even get a company to do the lot grading. The bids that were received were prohibitively high, and there were no completion dates attached to the proposals.

I received a call from my dentist last week about my next, next appointment. They were booking appointments for September, a full seven months away. She “wanted to make sure I could get in.”

We know of one niche builder who now has a three-year backlog. They have stopped accepting architectural drawings, as they could not guarantee any preliminary work on new projects until 2019.

This lack of capacity in the construction sector has been good for construction company owners, but bad for those who would benefit from a supply of new homes: consumers, realtors and those who profit from home sales.

Kona Impact, too, is working near or over-capacity right now. We have worked extra hours and many weekends to keep up. We now turn away some projects, especially low dollar projects and projects from clients who have been less-than-ideal clients in the past.

We had dinner at Foster’s Kitchen in the Coconut Grove Center last week. Every place was crowded–a good sign for the bars and eateries in that area. We had an early dinner at 5 pm; by the time we finished at around 6 pm, there was a line of people waiting for tables. That seemed to be the case at every restaurant in the area.

The take-home lesson is that those who need something “now” need to be patient. Or they will need to have a good relationship with their service providers. If you want a new home, be prepared to pay a premium. If you are a client of Kona Impact, make sure you plan ahead, as our lead times are longer than usual.


We are at a point in our economy where anyone who wants a job can have one. The statewide unemployment rate is 2.2%, which is effectively full employment. It’s about half the national rate.

As a result of our strong economy, good workers are hard to find in some sectors. Employers that have poor conditions and low wages are scrambling to cover shifts. Many good employers are also struggling, so they are raising pay and benefits. Some have moved away from using (less reliable and loyal) temp workers to hiring full-time workers. Others have turned to temp workers to fill positions.

In the long-term, businesses will have difficulty growing if there are few available workers.

Other Tidbits

Despite the strong local economy, there does seem to be a lot of open offices and industrial space Kona. A person looking to start a business should have no problem finding an office and industrial space; good retail and restaurant spaces are always hard to find, but there are several decent spaces around town.
Our great highway debacle continues. The highway between the harbor and airport was supposed to be done by now. Looks like later this year, but I would bet on 2019 at the earliest. Depending on the time of a day, it can take 30-60 minutes to get from Hualalai through Kailua-Kona (or the reverse). Late and way over budget seems to be a fact of life for construction projects in Hawaii.
Planet Fitness, a large national chain, is scheduled to open this year in the old Borders location Henry Street. In a town saturated with gyms, this new gym will only prosper by eating some of the lunch of its competitors. I have my suspicion we’ll see a contraction in the fitness center market in the next few years.

Ola Brew is a welcome addition to the micro-brew/bar market in Kona. They make a variety of beers and ciders on premises. I’ve had several, and they are delicious. They have a good thing going and will only get better.
I got lunch from Cool Running, the Jamaican food truck the other day. I’ll be back for sure; the lamb curry with cornbread was just incredible. If you see this food truck around town, check him out; you’ll be glad you did.

My Rotary club used to have our luncheons at one of the big hotels in town. It was an excellent venue, with many pluses, but when they raised their fees for the second time in one year, we switched to the upstairs of Island Lava Java. I have to say; I enjoy the ocean views and fresh air more than I did the inside of a hotel. The food is quite good, too. I think the hotel got greedy with their pricing and thought we had nowhere else to go. They were wrong.

A similar thing happened when I went new car shopping last month. The salesperson at the local dealership seemed less-than-enthused about showing us the models we were considering. I even told him were cash buyers and looking to purchase right away.I left my full contact info with him after describing the car we wanted. Truth be told, we were most interested in the color at that point, as we had already decided to buy a particular model, a very common car in Kona. Two weeks after stopping by, there was no follow up, so I decided to see what I could get on Oahu. Within ten minutes I had made an offer–through email–for the exact car we wanted. Within an hour the salesperson and I had agreed on the price. We never talked. In the end, we figured that we saved close to $3,000 (which included shipping to Hawaii Island) on the car compared to the local dealer, who insisted on the “local area markup” a $1,500 surcharge added just because they can. I wonder how many other car buyers have given up on buying locally because of this.

The Thirty Meter Telescope is still in limbo. If it is not built on Hawaii Island, a clear message will be sent to those who want to invest in innovative and game-changing ventures on the island: the island is not a good place to do so. That, in my opinion, would be most unfortunate for our working men and women, their children and their children’s children.

Mountain Thunder Coffee Plantation has put a lot of effort into building a good Kona coffee farm tour business. For those who don’t know, the farm was bought out of bankruptcy in April of last year. While the farm has always produced exceptional coffee, the new owner has focused on improving the farm tours and providing better customer service to Kona coffee customers.

Vehicle Graphics, Lettering and Wraps in Kona, Hawaiii

There are few marketing investments that will have a better return on investment than vehicle graphics. Done right, they can get your business’ name in front of hundreds of people a day, day after day, year after year. You will be marketing to people who live and work in your community.

Here are some of our Frequently Asked Questions for vehicle graphics in Hawaii:

  1. Do you do vehicle wraps?

If you mean full vehicle graphics on vertical (sides and back) AND horizontal surfaces (hood, roof, trunk), the answer is no. The UV rays and heat in Hawaii virtually guarantee and short lifespan for graphics mounted on hoods, roofs and trunks. The sun is just too brutal on even the best of materials, and we don’t want to sell anything that will not give the owner a good return on investment. There was a company called Kona Wraps that tried to make a business out of wraps. They went out of business in a year and left town suddenly.

  1. What vehicle graphics do you do then?

We make magnets, cut vinyl, printed and laminated vinyl and see-through materials. This covers about 90% of the vehicle graphics you see in Kona. If you have seen anything short of a full vehicle wrap, we can probably do it!

  1. How much is….?

There are three costs for vehicle graphics: 1.) design, 2) materials, and 3) install. All things being equal, a large, complex design will make all three of these costs higher. Most of the projects we have completed are less than $1,000 (though some have been higher); vehicle magnets are $100. We do not price our projects low, because we need to have the budget/time to do the job right, with quality materials.

  1. Do you have any recommendations for effective vehicle graphics in Hawaii?

We have three recommendations: 1) bigger is almost always more visible, 2) contrast (dark text on light background or light text on dark background), and 3) avoid clutter. Think about your essential message: what do you want someone who will see you for a few seconds to remember?

  1. Can we save money by self-installing?

Absolutely! We are happy to do the setup work and give you the install-ready materials. Things like PUC numbers, simple graphics and smaller stickers are relatively easy to install, by yourself. Larger graphics or strips of cut vinyl require more skills, but if you’re on a budget and want to give it a shot, we’re happy to sell you install-ready materials.

  1. How long will vehicle graphics last in Hawaii?

Cut vinyl will last many years; printed and laminated graphics less. It’s impossible to give an exact number, as a vehicle parked at the harbor all day will get a lot more UV and heat than a truck used up mauka on a farm. Most of our material is rated 4-7 years on vertical services by the manufacturer.

Just Once: The Value of Trying Something New

How often do we do the same behaviors day in and day out? Do we take the same route to work? Do we do the same tasks in the same order ever day? Do we the same marketing activities year after year?

Of course we do! People are creatures of habit, and it is these habits, if perfected over time, that help us become productive and focused. Imagine having to do everything different for a day? It would be chaos.

What I have been trying to do the past several months is do something, one thing, that I have never done each week. It might be something as mundane as trying a food I’ve never had before, or it might be a more transformative experience.

About two months ago I joined the cast of “Inherit the Wind” at the Aloha Theater. In 47 years I had never felt the desire to act on stage. I was very comfortable seeing nearly every Aloha Performing Arts Company production over the years, when we traveled, we always tried to make theater part of our itinerary.

In the six weeks of rehearsals and three weeks of shows, I experienced a lot. I was not in my comfort zone until opening nights, so it was a challenge for me to figure out what I should be doing Demolition 2016 movie now

By stepping outside of my everyday routine, I was able to learn the following:

  1. The value of following instead of leading. As a company owner, all responsibility falls on me. I set the tone, plan the projects and guide the employees. As an actor (and not even a very important one to the play), I was able to observe how our director, producer, set designer, set builders and other in the play manage and coordinate others.
  2. The value of being unimportant. I don’t mean this in a bad way, but it was great to spend six weeks being, perhaps, the least important person on the stage. I enjoyed the time I spent watching others—the director, main characters—do the heavy lifting.
  3. The value of systems. Theater productions have definite stages: cold reading, blocking (movement), off-book (no script), dress rehearsal and daily “notes”. This iterative process, which told us what to focus on when was a good reminder that you need to break down tasks and focus on each element at a time.
  4. The value of feedback. A play has a lot of moving parts and a lot of egos. Some of the actors were doing their first play and others had been parts of numerous productions prior to ours. The director, of course, gave the most feedback, but every day there was subtle, and not so subtle coaching by the actors to the actors. The overwhelming majority of the comments were constructive.
  5. The value of being part of something bigger than yourself. It’s easy to live our lives in silos: work, family and friends. Becoming part of a play helped me to see how twenty-some people, working together, supporting each other could make for a show that was seen  and enjoyed by nearly 1,000 people.

My call to action is not to encourage everyone to try out for a theater production; instead, it is to encourage readers to try something new, something completely different.

Whether it is stand-up paddle boarding, dance lessons, visiting a church from a different faith, sign waving for a candidate you support or something else. It does not matter: try something new. Commit to doing it once!

I’m Proud of this One-Star Review!

I’ve been online long enough to remember the famous 1993 cartoon, where one dog is “talking” to another dog. He says, “On the Internet, nobody knows you’re a dog.” It’s an internet classic .  The joke is that the anyone can post anything online.

Well, 26 years later and we still (and always will) have people who take to their keyboard and write without thinking. Fortunately complete privacy is no longer (and probably never was) possible.

Last weekend, we received a one-start Google + review from Anela Bonafede. Her review is attached to her name, so I did not have to do any detective work.  I have never met her, nor have we provided business services to company any for which Anela works.

Her review was, “Refusing business because of possible competition with kayak businesses.” (one star)

anela bonafede review of kona impact

I quickly connected this review to a call I had last week. A guy called and said that we were highly recommended by another business. He said he was in the kayak rental/tour business in Kealakekua Bay. I stopped him right away and told him that I probably couldn’t help him because I was already working with a tour company at the Bay. I had a handshake agreement that I wouldn’t work with competitors of my client for marketing work, but I would for signage.

My client has become very successful, partly because of the work we have done for him. He also runs a great business. Given that there are only a few businesses working (legally) in that area, growth can only come from taking customers from another business. That is, the pie is only so big and to get a bigger piece of it would require someone else getting a smaller piece.

Helping a competitor would mean taking business away from an existing client.

We are unwilling to do that. We agreed—for good reason—not to do that. End of story.

So, our one-star review from Anela Bonafede (who I don’t know) is because Kona Impact will not engage in unethical behavior. I am very proud of this one-star review.

I ask Ms Bonafede the following:

  1. If Kona Impact was willing to cheat an existing client to help you, don’t you think we’d do the same to you eventually? Why would you want to work with a business that didn’t keep its promises?
  2. Do you run the kind of business that doesn’t honor agreements? If so, why would Kona Impact want to work with you?

Kona Impact
74-5599 Luhia St, E-7
Kailua-Kona, Hawaii

Business Lessons from David Bowie

A life well lived, a game well played: David Bowie (1947-2016, RIP)

It’s hard not to imagine anyone from my generation, the one before it, and perhaps current generations, who has not been inspired and touched by a David Bowie song. For me, it was “Changes,” which I played incessantly as an early teen. It spoke to me.

david bowie business

Now, some thirty years later, I look at Bowie a bit differently: a trendsetter who figured out how to stay relevant and wealthy throughout his fifty or so year career. He knew the business of art, and, yes, he played the game well, very well.

There are few recording artists who continue to grow throughout their career. There was Bowie the “space oddity,” “glam rocker,” “the Thin White Duke,” “the New Waver,” “the pop star,” and “the experimental/electronic”—all this over fifty years. Few can match that level of change. Michael Jackson had his childhood period and an adult career that (in my mind) didn’t evolve much. When you go to a Rolling Stones concert, admit it, all you want to hear is “Satisfaction.” Mariah Carey and Britney Spears are essential the same as they were ten years ago. The only musical performer that reaches the level of Bowie’s level of change is Madonna.

At Kona Impact, we have gone through a gentle metamorphosis over the years. Of the six initial pillars of our business, we no longer have three of them. They have been replaced by five new areas of business. In 2016, we hope to add two more pillars to our business. Change to us is not scary in the least bit; it is essential for our growth.

When we think of change, we think mostly of expanding and contracting things we do. It’s not an upheaval of our business model on a whim; in fact, every change comes from information we receive from customers. It’s not what we want to do; it’s what our customers tell us (in various ways) what they want us to do. Business to us is not self-indulgent; it’s customer-centric evolution.

Another thing Bowie did was to realize that his business, the music business is a business. In 1990, he gave up the royalties on his music catalog for ten years, creating “Bowie Bonds.” In return, he received a cool $55 million. I can’t help but think of Picassos going for hundreds of millions of dollars these days, more than Pablo could have imagined earning in many lifetimes. He led a good life, for certain, but most of the value of his work has been realized after his death.

My point is that innovation, protecting assets and knowing when to capitalize assets is part of what every business should do, whether it’s a construction company finding innovative ways to lease and maintain heavy equipment or a small mom and pop shop clearing out the storage locker and converting inventory to cash.

Like any small business, we seek ways to improve our financial position. We would love to see more clients pay with checks, as they save us 3% credit card processing fees. Ideas how to make this happen, including not accepting credit cards for large purchases, come up now and then, but this type of change is perhaps too bold. My point is that small businesses (and medium and large for that matter) need to focus on money; how to make more and spend less. Bowie, at least, figured out how to make more by securitizing his music catalog.

Bowie, the artist, will be missed, but we can always revisit the feelings of love, angst, introspection and joy by listening to his music. Bowie, the businessman, is someone we can study and emulate. How can our businesses stay relevant for years? How can we change? How should we change? What can we do to keep more of what we earn?

 Kona Impact | 329-6077 | 74-5599 Luhia Street, E-7, Kailua-Kona, HI 96740

What Comes with the Lowest Price?

I heard an interview with a termite tenting company on Oahu this morning. His business seems to be much like Kona Impact’s in that we are a provider of quality, professional services, and we almost never use price cuts as a ruse to get clients.

The pest control guy had some great observations:

  1. Will the low-price guy damage your home or plants because he doesn’t pay his workers well?
  2. Does the low-price guy have adequate on-site supervision?
  3. Will the low-price guy use the correct amount of gas and procedures to ensure a 100% kill of the termites?
  4. Will the low-price guy be around to honor any warranty?

I thought those reasons were pretty compelling. With a several hundred thousand or a million dollar (or more) investment for your home, why would you go for cheapest? Obviously, there is a reason they are inexpensive.

The same is true for design and marketing services. There are, of course, less expensive options than Kona Impact. On occasion, they might just be a better overall deal because they have certain efficiencies or very low-cost structures.

will your provider leave you hanging?

I would argue, however, that the inexpensive providers will have many of the following characteristics:

  1. Inexperienced at design and business. You will be paying for their on-the-job training.
  2. Mistake prone. Designing and setting up files for production is an exacting task and requires an understanding of print processes and online technologies.
  3. Working alone. You will be getting the experience of an individual, probably working out of his (or his parent’s) house. This lack of perspective and inability to work collaboratively with others will inevitably show up in the quality of work.
  4. Lack of commitment to the business. We often see the low-price provider as someone who is “testing the waters”, so to speak, of a design or marketing career. Growing a sustainable business is not the goal: figuring out if he or she likes the business is the goal.
  5. Part-time work habits. A person working full-time in the design and marketing worlds knows the value of time and the costs of doing business, which leads to appropriate pricing. Moonlighters and part-timers seldom do.
  6. Prone to abandoning projects. If the price quote is way off about the cost of doing a project, it makes more sense to abandon the project, even at the mid-way point than finishing it.
  7. “Gotcha” pricing. Often a low initial price will lead to requests for more money as the project progresses. This leaves the client in a tough situation; pay more or give up the project.
  8. Transient business. Your provider might be here today, gone tomorrow. As a result, you might lose your deposit, or worse, not have access to the designer when you want to make future revisions or derivative projects.

Kona Impact has been in business for almost nine years. A big reason we are still here, even after the Great Recession, is that we have always tried to deliver exceptional value at fair prices. We have seen tens of like businesses in Hawaii come and go, and, unfortunately, we have heard many stories of businesses that have lost a lot of money with the low-cost providers.

We also “walk the walk” when dealing with our suppliers and vendors. We don’t mind paying more for supplies and services if we know the business does great work. We also patronize businesses that we want and need in our community.

So, the next time you find a way to save some money, ask yourself this: What is the cost of the low price?

Kona Impact | 329-6077