One of the things we strongly believe in at Kona Impact is to avoid overdesigning websites. By this, we mean, letting the website’s content become the focus instead of the design. Far too many websites fill the space with superfluous graphics and animation, which makes the content the actual reason for the website secondary.
An excellent example of letting the content become the focus is a recent project we finished for Mark Tomczak Fine Art. Mark is a talented local artist who wanted to create an online sales channel for his artwork. Until now, he could not show his artwork to buyers and gallery owners worldwide.
We quickly found ourselves on the same page when we began discussions with him. Let the art speak for itself. With that as our goal, we worked with Mark to develop a site that was a clear and elegant forum to display his very colorful art. We went with a black background, intuitive navigation, and an easy-to-follow checkout and payment system.