One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving...Read More

Though we’re primarily a digital marketing company, we love doing direct mail campaigns. As a company with a local focus and one with mostly a business-to-business model, we have found that reaching out directly to businesses in the mail has very high returns on investment. There are three ways to do direct mail: 1) use...Read More

There has been a lot of talk about so-called “quiet quitting” in the media these days. It refers to the practice of workers doing their primary duties but not going above and beyond with their commitment to the job. Part of the evidence of quiet quitting is when non-hourly employees work just an eight-hour day,...Read More