Content, meaning words, pictures or video, is essential for two reasons: 1) getting new customers to the website, and 2) providing information to those who do come to the website.
There is nothing more powerful than words on the page to been seen on the search engines. No content on your website equals no visibility on Google.
We often have potential clients who express frustration about their online visibility. The conversation usually goes something like this:
John: I have a website, but I am not found online.Us: Ok, What do you want to be found online for? What words, when “googled”, do you want to be visible for?
John: Well, I want to be found for “xyz” and “abc”.
Us: Do you have those words on your website?
John: Ughhh, I don’t think so.
Without the keyword for which you want to be found on your website, there is absolutely no chance of being found for them That said, if you stuff you website with the keywords in a way that Google finds excessive, you’ll have the opposite result: being penalized and de-listed by Google. Balance is the key, which is why you want to hire a company like Kona Impact to ensure that you take a reasonable, prudent strategy with your content creation.
Business owners need to develop a content strategy, which should include content on your website, blogging, social media posts and off-website content creation and distribution. Sit down with a professional online marketer and develop a plan. The money you spend on planning will make your content creation more effective and efficient.
Selling online is never easy; the competition is usually fierce and learning the rules of the road for online marketing can be time consuming and difficult to figure out. If you’re serious about selling stuff online, spend some time learning from those who are already selling online successfully. If you’re in Kona, Hawaii, give us at Kona Impact a call!